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Hunt the Truth

From Halopedia, the Halo wiki

The avatar used on the HUNT the TRUTH SoundCloud profile.

"What seems like the end, is only the beginning."
— Tagline[1]

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, was a marketing campaign made by the Ayzenberg Group and led by creative director Noah Heichen for the release of Halo 5: Guardians,[1] hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14, 2015.[2][3] Season 2 premiered on September 22, 2015 and follows the story of FERO, a recurring character in Season 1.[4]

Season 1[edit]

Main article: Hunt the Truth Season 1

Hunt the Truth Season 1 started on March 22, 2015, and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.

Season 2[edit]

Main article: Hunt the Truth Season 2

Hunt the Truth Season 2 started on September 22, 2015. It details FERO's story.

Supplementary marketing campaigns[edit]

Bullet Trailer[edit]

"It’s time to #HUNTtheTRUTH."

On the same day the audio drama started, a bullet trailer was released. The trailer had a bullet shot out of an SRS99-S5 AM sniper rifle that rotated with several words on it finally ending up shot through the Master Chief's visor. On the Hunt the Truth Blog you can slow down the trailer to see clearly the words on the bullet and with each turn it reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown in the gallery below.

All Hail and The Cost[edit]

Main articles: All Hail, The Cost
"There are 2 sides to every story."

Two live-action trailers were released on Sunday, March 29, 2015, as part of the marketing campaign.

Hunt the Truth Voice[edit]

On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post.

Hunt the Signal[edit]

Main article: Hunt the Signal

Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed in order to have characters in Halo: The Fall of Reach - The Animated Series be created in their likeness.

Hunt the Master Chief[edit]

From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015, for a copy of the Halo 5: Guardians Limited Collector's Edition.[5]

A Hero Falls and The Hunt Begins[edit]

Main articles: A Hero Falls, The Hunt Begins

The minute-long live-action trailer, A Hero Falls, debuted September 27, 2015, on Sunday Night Football. It was followed five days later by a longer trailer, The Hunt Begins.

Appearances[edit]

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