Hunt the Truth
From Halopedia, the Halo wiki
Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, was a marketing campaign made by the Ayzenberg Group and led by creative director Noah Heichen for the release of Halo 5: Guardians, hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14, 2015. Season 2 premiered on September 22, 2015 and follows the story of FERO, a recurring character in Season 1.
Hunt the Truth Season 1 started on March 22, 2015, and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.
Hunt the Truth Season 2 started on September 22, 2015. It details FERO's story.
Supplementary marketing campaigns
All Hail and The Cost
Two live-action trailers were released on Sunday, March 29, 2015, as part of the marketing campaign.
Hunt the Truth Voice
On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post.
Hunt the Signal
Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed in order to have characters in Halo: The Fall of Reach - The Animated Series be created in their likeness.
Hunt the Master Chief
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015, for a copy of the Halo 5: Guardians Limited Collector's Edition.
A Hero Falls and The Hunt Begins
The minute-long live-action trailer, A Hero Falls, debuted September 27, 2015, on Sunday Night Football. It was followed five days later by a longer trailer, The Hunt Begins.
The first season of Hunt the Truth won a Bronze Clio Award in 2015, in the Audio category, for its Audio Drama. It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts. For its success on iTunes, Hunt the Truth received recognition there as one of the Best Podcasts of 2015. Hunt the Truth also received a Game Connection Europe award, a Shorty Award in the Games category, and a Silver Distinction for Tumblr Presence at the Eighth Annual Shorty Awards. And as of May 2016, the audio series received a Silver One Show Pencil award.
Season 1 Related Images
Season 2 Related Images