The Cost: Difference between revisions

Latest revision as of 13:02, December 9, 2023

This article contains information about a non-canonical subject that, while official, is not part of the established Halo universe.

The Halo 5: Guardians Master Chief Ad, also called The Cost,^[1] is a video advertisement part of the Hunt the Truth marketing campaign for Halo 5: Guardians. It was released on March 29, 2015 alongside the Spartan Locke ad as its counterpart, and depicts John-117 confronting Jameson Locke. The two trailers were directed by Rupert Sanders, who previously worked on the Believe campaign and the We Are ODST live-action trailer.^[2] This trailer, along with All Hail, was taken down by Xbox on its YouTube channel on April 22, 2016.

Transcript[edit]

John strides across a large debris field on an unknown human colony world. Severely damaged skyscrapers still stand in the distance. A wind kicks up dust, which swirls around him. The camera faces his front, moving with him as he walks.

John: This...

Cut to John's POV. Ahead of him stands a severely damaged statue of himself. Cut back to third-person. A damaged UNSC Infinity looms in the sky.

John: ...is this what you wanted? Is this what you were looking for? Was everything you've compromised, everything you've done... worth it?

Pan up the statue. The quote "Duty and Honor Above All" appears written below the statue.

John: Was it?

Cut to John's POV. He levels his gaze on Locke, who lays at the base of the statue. John holsters his assault rifle and releases the magnetic locks holding his pistol to his thigh. It snaps into his hand.

John: You've completed your mission, Spartan Locke.

He stops in front of Locke, lying crippled. His armor is cracked and blackened and a portion of his chestplate appears to be smoldering. His visor's backlight flickers on and off. John levels his pistol at Locke, as the wounded SPARTAN gazes up at his soon-to-be killer.

John: Mine is just beginning.

#HUNTtheTRUTH

Trivia[edit]

Locke appears as a friendly on John's radar, whereas Locke's radar in the counterpart ad is blank.

Gallery[edit]

Production images[edit]

Concept art for the trailer
The damaged Infinity as shown in this trailer.

Screenshots[edit]

John on an unknown world
John continues walking
John walks towards the statue of himself
John looks at the statue
John takes aim at Locke with his M6H pistol
Locke lies wounded at the base of the statue
A close up of John
The subtle differences between this trailer and 'All Hail' trailer.

Sources[edit]

External links[edit]

HUNT the TRUTH

[1] ArtStation: HALO 5: Guardians

[2] Wired: How the 'Halo 5: Guardians' ads are expanding the universe

[1]

[2]

@@ Line 1: / Line 1: @@
-{{Era|RW}}
+{{Title|''The Cost''}}
-{{Title|''Halo 5: Guardians Master Chief Ad''}}
+{{Not canon}}
-<div class="floatright"><youtube width="400" height="250">9rd8FWUCCZk</youtube></div>
+{{Status|NonCanon}}
-The '''Halo 5: Guardians Master Chief Ad''', also called '''The Cost''', is a video advertisement part of the [[Hunt the Truth]] marketing campaign for ''[[Halo 5: Guardians]]''. It was released on [[2015|March 29, 2015]] alongside the [[Halo 5: Guardians Spartan Locke Ad|Spartan Locke Ad]] as its counterpart, and depicts [[John-117]] confronting Agent [[Jameson Locke]].
+{{#widget:YouTube|id=Jx1hF7wW6TA|width=400|right}}
+The '''''Halo 5: Guardians'' Master Chief Ad''', also called '''''The Cost''''',<ref>[https://www.artstation.com/artwork/halo-5-guardians '''ArtStation''': ''HALO 5: Guardians'']</ref> is a video advertisement part of the ''[[Hunt the Truth]]'' marketing campaign for ''[[Halo 5: Guardians]]''. It was released on [[2015|March 29, 2015]] alongside the [[All Hail|Spartan Locke ad]] as its counterpart, and depicts [[John-117]] confronting [[Jameson Locke]]. The two trailers were directed by [[Wikipedia:Rupert Sanders|Rupert Sanders]], who previously worked on the ''[[Believe]]'' campaign and the ''[[The Life|We Are ODST]]'' live-action trailer.<ref>[http://www.wired.co.uk/news/archive/2015-04/10/halo-5-trailer-directors '''Wired''': ''How the 'Halo 5: Guardians' ads are expanding the universe'']</ref> This trailer, along with [[All Hail]], was taken down by Xbox on its YouTube channel on April 22, 2016.
 == Transcript ==
 ''John strides across a large debris field on an unknown [[human]] [[Human colonies|colony world]]. Severely damaged skyscrapers still stand in the distance. A wind kicks up dust, which swirls around him. The camera faces his front, moving with him as he walks.''
@@ Line 14: / Line 14: @@
 '''John''': ...is this what you wanted? Is this what you were looking for? Was everything you've compromised, everything you've done... worth it?
-''Pan up the statue.''
+''Pan up the statue. The quote "Duty and Honor Above All" appears written below the statue.''
 '''John''': ''Was it?''
@@ Line 27: / Line 27: @@
 '''#HUNTtheTRUTH'''
 ==Trivia==
-*Locke appears as a friendly on John's radar, whereas Locke's radar in the counterpart ad is blank.
+Locke appears as a friendly on John's radar, whereas Locke's radar in the counterpart ad is blank.
 ==Gallery==
+===Production images===
 <Gallery>
 File:HtT-JohnAdArt.jpg|Concept art for the trailer
+File:H5G Damaged UNSC Infinity trailer.jpg|The damaged Infinity as shown in this trailer.
+</gallery>
+===Screenshots===
+<gallery>
 File:HtT-JohnWalking.png|John on an unknown world
 File:HtT-JohnHeadshot.png|John continues walking
@@ Line 38: / Line 45: @@
 File:HtT-JohnaimingatLocke.png|John takes aim at Locke with his M6H pistol
 File:HtT-WoundedLocke.png|Locke lies wounded at the base of the statue
+File:HtT-Chief.png|A close up of John
+File:StatueComp.png|The subtle differences between this trailer and 'All Hail' trailer.
 </Gallery>
+==Sources==
+{{Ref/Sources}}
 ==External links==
 *[http://huntthetruth.tumblr.com/ HUNT the TRUTH]
 {{Trailer}}
-[[Category:Promotional Material]]
+[[Category:Hunt the Truth]]
-[[Category:Cinematics]]
-[[Category:Trailers]]
+[[Category:Halo 5: Guardians trailers]]