Electronic Entertainment Expo
From Halopedia, the Halo wiki
The Electronic Entertainment Expo, commonly known as E3, is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.
E3 is widely considered to be the ultimate expo in the video game industry. Former attendees compare the feeling of attending E3 to a kid in a candy store, and many video game critics, including Gamespot, G4, IGN, and Game Informer Magazine routinely document the annual event and sometimes even provide a series of E3 awards.
E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success.
E3 was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California. In 2009, the convention started June 1 and ended June 4 in Los Angeles. The ESA stated that the event reached a record attendance of 70,000 people in 2005. In 2009, the attendance reached 41,000, an increase of 820% on the previous year's E3's attendance. Since 2009, all E3 conventions took place in either the first or the second week of June and over the course of two days. In 2013, ESA announced that the LACC would host E3 for three more years. In early 2020, E3 was suspended due to fears over the spread of the COVID-19 virus, with Phil Spencer announcing that the Microsoft conference will instead be replaced by an Xbox digital event. E3 would again return in 2021, rebranded as the Electronic Entertainment Experience as it is an all-digital event.
E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards (for example, there is rarely a "Best of TGS" award session).
List of events related to the Halo franchise
Several major Halo announcements have taken place at E3, they include: