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"A hero is more than a person, a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. The world needs heroes. That's why, when a true hero arrives, the world will honor him."

— Xbox.com introduction of "Believe".

Believe is a Microsoft marketing campaign for Halo 3 produced by New Deal Studios. It features the word "Believe" as a tagline, and appears to be honoring the legacy of SPARTAN-117, citing him as a hero of the United Nations Space Command whose brave actions inspired other servicemen during the Human-Covenant War.

It includes handouts, live-action TV commercials, magazine page advertisements, and Xbox live marketplace ads.

Media[edit]

Websites[edit]

(Note the Websites are defunct now. Anything that can be found is either on its relevant page or on this page)

Diorama - An interactive flash movie, a part of the Believe campaign for Halo 3. It is a fly through of the John-117 Monument, and was be viewed at the Halo 3 website.
On Xbox.com, there was a collection of photographs from war photographer Jake Courage titled "Shooting a Hero".^[1]

Trailers[edit]

Testimonials - These were a set of 4 videos showcasing veterans of the Human-Covenant war reminiscing over the Second Battle of New Mombasa.
- Museum - A live-action TV commercial featuring Retired Major Pawel Czernek, a UNSC veteran that fought in the Battle of New Mombasa alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
- Hunted - A live-action TV commercial.
- Enemy Weapon - A live-action TV commercial.
- Gravesite - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".

Diorama - There were two videos made focusing on the Diorama itself.
- Believe: The John 117 Monument - A live-action online video, describing the in-universe construction of the memorial diorama.
- Diorama - A video showcasing several parts of the diorama.

Shooting a Hero - A trailer detailing the photos of John-117 that Jake Courage took.^[2]
- Making of Shooting a Hero - Making of the photos for the art gallery and Xbox.com site.^[3]

Events[edit]

Believe - A pamphlet distributed at the Project Revolution musical festival, featuring in-universe musical presentation of the UNSC Symphony Orchestra.
Believe Plaques - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.
Art Galleries - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.

Trivia[edit]

Production notes[edit]

The creators of the campaign were not informed of the story of Halo 3,^{[citation needed]} leading to multiple inconsistencies with the narrative depicted in Believe and the game's story. However, according to Jeff Easterling on September 9, 2018 it was canon "for now".^[4]
Stan Winston Studio was responsible for the diorama featured in the Halo 3 Believe ads.^{[citation needed]}
The melody that was used in the Believe commercials was created by Polish pianist Frédéric Chopin and is called "Preludes #15, Raindrop".

References[edit]

In the Halo 3: ODST campaign levels Mombasa Streets and Tayari Plaza, there are several graffiti where the player can read BELIEVE, a reference to the Halo 3 marketing campaign.
- There is one particular area in Mombasa Streets though that has 117 in bullet holes next one of the BELIEVE graffiti.
A new trailer released for Devolver Digtial and Croteam's Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer, before showing the game's logo.
A trailer for the Spartan Showdown event in Epic Games and Mediatonic's Fall Guys is a tribute or parody to the Believe campaign. The uses a rendition of the same song used the Believe Diorama while the camera moves about a "diorama" of many of the game's jellybean-shaped characters posed in various positions; all the while, a pink character walks around the scene. The camera moves to the top of the diorama where a character dressed as John-117 is posed alongside a Jiralhanae Chieftain, who is reaching for a crown. The camera zooms in on a ball that the John-117 character is holding, and then cuts to his visor, mirroring the end of the Believe Diorama trailer, revealing its eyes. It then cuts to a black screen displaying a strange language that translates to "Woo!" and transitions to "BELIEVE". The trailer ends with the pink character trying to grab the crown, knocking it down along with the John-117 and Chieftain characters, transitioning to the event's title card.

Gallery[edit]

Promotional images[edit]

Print ad for the Believe campaign.
Close up of the medal from the Believe campaign print ad.
Guardian interview on Jake Courage.
Xbox Believe Jack Courage overview.
Believe stamps.

Jake Courage site[edit]

JakeCourage.com Venue page.
Jake Courage Website. Image 1
Jake Courage Website. Image 4
Jake Courage Website. Image 15
Jake Courage Website. Part of Image 19
Jake Courage Website. Image 21
Jake Courage exhibition. Text 11, 17. Image 6, 8

Plaques[edit]

A plaque displayed in an unknown location dated July 23, 2553.
A plaque displayed in an unknown location dated October 3, 2554.

@@ Line 1: / Line 1: @@
-{{Era|RW}}
+{{Status|RealWorld}}
-<choose><option>
+{{References}}
-{{Quote|A hero is more than [[john-117|a person]], a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. [[Earth|The world]] needs heroes. That's why, when a true hero arrives, the world will honor him.|Xbox.com introduction of "Believe".}}
+<choose>
-</option><option>
+<option>{{Quote|A hero is more than [[john-117|a person]], a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. [[Earth|The world]] needs heroes. That's why, when a true hero arrives, the world will honor him.|Xbox.com introduction of "Believe".}}</option><option>{{Quote|A hero need not speak. When he is gone, the world will speak for him.|Magazine Ad}}</option>
-{{Quote|A hero need not speak. When he is gone, the world will speak for him.|Magazine Ad}}
+<option>{{Quote|He's received the highest commendations for bravery. Countless decorations for honor and selflessness. But Master Chief's greatest achievement reaches far beyond what any medal could ever hope to commemorate. For the men and women of the 26th Century, he is a human embodiment of possibility, the last Spartan standing against an angry tide. This strength of spirit is forged through his legend. [[Jericho VII]]. The [[Fall of Reach|Battle of Reach]]. [[High Charity]]. Tales rife with sacrifice and courage. Tales that grow, flourish, and inspire. And while he shapes his own history, he in turn shapes the history of all who follow. For no matter what horrors are released upon the day, they cannot match the reply of soldiers emboldened with his spirit, an army of [[John-117|Master Chiefs]] unto themselves.|Magazine Ad}}</option>
-</option><option>
+</choose>
-{{Quote|He's received the highest commendations for bravery. Countless decorations for honor and selflessness. But Master Chief's greatest achievement reaches far beyond what any medal could ever hope to commemorate. For the men and women of the 26th Century, he is a human embodiment of possibility, the last Spartan standing against an angry tide. This strength of spirit is forged through his legend. [[Jericho VII]]. The [[Fall of Reach|Battle of Reach]]. [[High Charity]]. Tales rife with sacrifice and courage. Tales that grow, flourish, and inspire. And while he shapes his own history, he in turn shapes the history of all who follow. For no matter what horrors are released upon the day, they cannot match the reply of soldiers emboldened with his spirit, an army of [[John-117|Master Chiefs]] unto themselves.|Magazine Ad}}
-</option></choose>
 '''Believe''' is a Microsoft marketing campaign for ''[[Halo 3]]'' produced by [[New Deal Studios]]. It features the word "Believe" as a tagline, and appears to be honoring the legacy of [[John-117|SPARTAN-117]], citing him as a hero of the [[United Nations Space Command]] whose brave actions inspired other servicemen during the [[Human-Covenant War]].
-It includes handouts, live-action TV commercials, magazine page advertisements, and XBOX live marketplace ads:
+It includes handouts, live-action TV commercials, magazine page advertisements, and Xbox live marketplace ads.
+==Media==
+===Websites===
+(''Note the Websites are defunct now. Anything that can be found is either on its relevant page or on this page'')
+*'''[[Diorama]]''' - An interactive flash movie, a part of the Believe campaign for ''Halo 3''. It is a fly through of the John-117 Monument, and was be viewed at the ''Halo 3'' website.
+*On [[Xbox.com]], there was a collection of photographs from war photographer [[Jake Courage]] titled ''"Shooting a Hero"''.<ref>[http://web.archive.org/web/20080709161723/http://www.xbox.com/en-GB/games/h/halo3/jakecourage.htm '''Jake Courage''']</ref>
+===Trailers===
+*'''Testimonials''' - These were a set of 4 videos showcasing veterans of the Human-Covenant war reminiscing over the [[Second Battle of New Mombasa]].
+**'''[[Museum]]''' - A live-action TV commercial featuring Retired Major [[Pawel Czernek]], a UNSC veteran that fought in the [[Battle of Mombasa|Battle of New Mombasa]] alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
+**'''[[Hunted]]''' - A live-action TV commercial.
+**'''[[Enemy Weapon]]''' - A live-action TV commercial.
+**'''[[Gravesite]]''' - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".
+*'''Diorama''' - There were two videos made focusing on the Diorama itself.
+**'''[[Believe: The John 117 Monument]]''' - A live-action online video, describing the in-universe construction of the memorial diorama.
+**'''[[Diorama]]''' - A video showcasing several parts of the diorama.
+*'''[[Shooting a Hero]]''' - A trailer detailing the photos of John-117 that Jake Courage took.<ref>[https://youtu.be/vxW-0NpF7zw '''Youtube''' ''Believe - Shooting a Hero'']</ref>
+**'''[[Making of Shooting a Hero]]''' - Making of the photos for the art gallery and Xbox.com site.<ref>[https://www.behance.net/gallery/207255/Halo-3-Jake-Courage-exhibition '''Believe''' ''- Shooting a Hero overiew'']</ref>
+===Events===
 *'''[[Believe (event)|Believe]]''' - A pamphlet distributed at the ''Project Revolution'' musical festival, featuring in-universe musical presentation of the [[UNSC Symphony Orchestra]].
-*'''[[Diorama]]''' - An interactive flash movie, a part of the Believe campaign for ''Halo 3''. It is a fly through of the John-117 Monument, and can be viewed at the ''Halo 3'' website.
+*'''Believe Plaques''' - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.
-*'''[[Museum]]''' - A live-action TV commercial featuring Retired Major [[Pawel Czernek]], a UNSC veteran that fought in the [[Battle of Mombasa|Battle of New Mombasa]] alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
+*'''Art Galleries''' - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.
-*'''[[Hunted]]''' - A live-action TV commercial.
-*'''[[Enemy Weapon]]''' - A live-action TV commercial.
-*'''[[Gravesite]]''' - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".
-*[[Believe: The John 117 Monument|'''Believe: The John 117 Monument''']]&nbsp;- A live-action online video, describing the in-universe&nbsp;construction of the memorial diorama.
 ==Trivia==
-*The creators of the campaign were not informed of the story of ''Halo 3'', leading to multiple inconsistencies with the story depicted in ''Believe'', and the game's story. Due to this, no aspect of the marketing campaign can be considered canon.
+===Production notes===
-*Because the events that were depicted in the interviews (the [[Second Battle of Mombasa]] and the capture and death of the [[John-117|Master Chief]]) conflict with events as they transpired in ''Halo 3'', the interviews may alternatively be a massive cover-up operation performed by [[Office of Naval Intelligence|ONI]] Section Two to cover up the truth about the [[Forerunner]]s, the [[Halo Array]], and the [[The Flood|Flood]].
+*The creators of the campaign were not informed of the story of ''Halo 3'',{{Citation needed}} leading to multiple inconsistencies with the narrative depicted in ''Believe'' and the game's story. However, according to [[Jeff Easterling]] on September 9, 2018 it was canon "for now".<ref>[https://twitter.com/GrimBrotherOne/status/1038618041989251072 ''Twitter'', GrimBrotherOne "They are for now. Anything marketing/ad based is no real big deal to adjust or retire if necessary."]</ref>
-*On Xbox.com, there is a collection of photographs from war photographer [[Jake Courage]] titled ''"Shooting a Hero"''.
 *Stan Winston Studio was responsible for the diorama featured in the ''Halo 3'' Believe ads.{{citation needed}}
 *The melody that was used in the Believe commercials was created by Polish pianist Frédéric Chopin and is called [[wikipedia:Preludes (Chopin)|"Preludes #15, Raindrop"]].
-*In the ''[[Halo 3: ODST]]'' campaign levels ''[[Mombasa Streets]]'' and ''[[Tayari Plaza (level)|Tayari Plaza]]'', there are several graffiti where the player can read BELIEVE, a reference to the marketing campaign for ''Halo 3'' of the same name.
-*A new trailer released for the game Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer.
-*The "Believe" advertisement trailer was named one of the best television advertisements of the decade by AdWeek in 2010.<ref>[http://www.bestofthe2000s.com/commercial-of-the-decade.html '''Adweek Media''': ''Best of the 2000s, Commercial of the Decade (Non-Super Bowl): Finalists'']</ref><ref>[http://www.industrygamers.com/news/halo-3-ps2-online-ads-named-among-best-of-decade-by-adweek/ '''Industry Gamers''': ''Halo 3, PS2 Online Ads Named Among Best of Decade by AdWeek'']</ref> The same trailer was named number 59 on Gametrailers list of the '[http://www.gametrailers.com/shows/top-100-trailers/videos-clips Top 100 Trailers of All Time]' in 2011.<ref>[http://www.gametrailers.com/videos/k0pai6/top-100-trailers-of-all-time-trailers--60---41 '''Gametrailers''': ''Top 100 Trailers of All Time: 60-41'']</ref>
-==Related links==
+===References===
-*[[The Next War]]
+*In the ''[[Halo 3: ODST]]'' campaign levels ''[[Mombasa Streets]]'' and ''[[Tayari Plaza]]'', there are several graffiti where the player can read BELIEVE, a reference to the ''Halo 3'' marketing campaign.
+**There is one particular area in ''Mombasa Streets'' though that has ''117'' in bullet holes next one of the BELIEVE graffiti.
+*A new trailer released for [[Wikipedia:Devolver Digital|Devolver Digtial]] and [[Wikipedia:Croteam|Croteam]]'s ''Serious Sam HD'' entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer, before showing the game's logo.
+*A [https://www.youtube.com/watch?v=117zjJbGCxk trailer] for the Spartan Showdown event in [[Wikipedia:Epic Games|Epic Games]] and [[Wikipedia:Mediatonic|Mediatonic]]'s ''[[Wikipedia:Fall Guys|Fall Guys]]'' is a tribute or parody to the Believe campaign. The uses a rendition of the same song used the Believe Diorama while the camera moves about a "diorama" of many of the game's jellybean-shaped characters posed in various positions; all the while, a pink character walks around the scene. The camera moves to the top of the diorama where a character dressed as John-117 is posed alongside a [[Jiralhanae Chieftain]], who is reaching for a crown. The camera zooms in on a ball that the John-117 character is holding, and then cuts to his visor, mirroring the end of the Believe Diorama trailer, revealing its eyes. It then cuts to a black screen displaying a strange language that translates to "Woo!" and transitions to "BELIEVE". The trailer ends with the pink character trying to grab the crown, knocking it down along with the John-117 and Chieftain characters, transitioning to the event's title card.
+==Gallery==
+===Promotional images===
+<gallery>
+File:H3 Believe Print Ad medal ad.jpg|Print ad for the Believe campaign.
+File:H3 Believe Print ad Medal close up.png|Close up of the medal from the Believe campaign print ad.
+File:Guardian Article on Jake Courage.jpg|Guardian interview on Jake Courage.
+File:Halo-3-jake-courage-small-53190.jpg|Xbox Believe Jack Courage overview.
+File:MC_Stamp_Photo_440.jpg|Believe stamps.
+</gallery>
+===Jake Courage site===
+<gallery>
+File:Jake Courage venue page..jpg|JakeCourage.com Venue page.
+File:Jake Courage 2.jpg|Jake Courage Website. Image 1
+File:Jake_Courage_3.jpg|Jake Courage Website. Image 4
+File:Jake courage 1.png|Jake Courage Website. Image 15
+File:Kale.PNG|Jake Courage Website. Part of Image 19
+File:Jake_Courage_4.png|Jake Courage Website. Image 21
+File:H3-Believe-Jake Courage Photos.jpg|Jake Courage exhibition. Text 11, 17. Image 6, 8
+</gallery>
+===Plaques===
+<gallery>
+File:July 23, 2554 A.D.jpg|A plaque displayed in an unknown location dated July 23, 2553.
+File:October_3rd_2554..jpg|A plaque displayed in an unknown location dated October 3, 2554.
+</gallery>
 ==Sources==
-<references/>
+{{Ref/Sources}}
+==See also==
+*[[The Next War]]
 __NOTOC__
-[[Category:Promotional Material]]
+[[Category:Promotional material]]
 [[Category:Believe]]
+[[Category:Canon]]