Become
From Halopedia, the Halo wiki
Become is a marketing campaign for Halo Infinite.[1] It features the word "Become" as a tagline, signifying that players are assuming the role of the Master Chief and becoming a hero in the Halo Infinite campaign.[2]
Media
Trailers
- Step Inside - A trailer showing the creation of the MJOLNIR Powered Assault Armor (GEN3) Mark VI.
- The Banished Rise - This trailer used footage of the Step Inside trailer, but features a monologue from Escharum, the Banished Jiralhanae War Chief who serves as an antagonist in Halo Infinite.
- UNSC Archives - This is a sub-set of trailers tied to the Become campaign. They are intended to depict stories not yet depicted in the Halo universe.[3]
Production notes
The Become campaign was created by 215 McCann,[2][6] the San Francisco-based advertising agency that previously created the Believe campaign for Halo 3 and the Hunt the Truth campaign for Halo 5: Guardians.[7][8]
Sources
- ^ Twitter, Aaron Greenberg (@aarongreenberg): "The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels."
- ^ a b 215 McCann, Work Detail - Halo Infinite - Become (Retrieved on Nov 6, 2021) [archive]
- ^ Twitter, Halo (@Halo): "UNSC Archives accessed. Contained within are the untold stories of humanity and heroism behind the Master Chief. Stay tuned for further transmissions." (Retrieved on Nov 2, 2021) [archive]
- ^ YouTube - HALO, UNSC Archives - Unspoken: "Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system." (Retrieved on Nov 2, 2021)
- ^ YouTube - HALO, Halo Infinite | UNSC Archives - Project Magnes (Retrieved on Nov 6, 2021)
- ^ 215 McCann, Work Detail - Halo Infinite - UNSC Archives (Retrieved on Nov 6, 2021) [archive]
- ^ 215 McCann, Work Detail - Halo 3 - Believe (Retrieved on Nov 6, 2021) [archive]
- ^ 215 McCann, Work Detail - Halo 5: Guardians - Hunt the Truth (Retrieved on Nov 6, 2021) [archive]
