42 Entertainment: Difference between revisions
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'''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | '''4orty2wo Entertainment''' (sometimes rendered as '''42 Entertainment''') is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | ||
==I Love Bees== | ==I Love Bees== | ||
Revision as of 03:21, November 30, 2011
4orty2wo Entertainment (sometimes rendered as 42 Entertainment) is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
Notable employees
- Joe Dinunzo
- Susan Bonds
- Elan Lee
- Jim Stewartson
- Alex Lieu
- Sean Stewart
- Jane McGonigal
- Bob Fagan
- Jordan Weisman
