Real World

42 Entertainment

From Halopedia, the Halo wiki

42 Entertainment
42 Entertainment logo
Company information

Date founded:



Susan Bonds


Burbank, California, USA


Development information

Halo titles developed:

I love bees


42 Entertainment (previously rendered as 4orty2wo Entertainment) is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.

I Love Bees[edit]

In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.

See also[edit]

Related articles[edit]

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