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| {{Status|RealWorld}} | | {{Era|RW}} |
| '''Become''' is a marketing campaign for ''[[Halo Infinite]]''.{{Ref/Twitter|aarongreenberg|1453071902491111425|Aaron Greenberg|Quote=The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels.}} It features the word "Become" as a tagline, signifying that players are assuming the role of the [[John-117|Master Chief]] and becoming a hero in the ''Halo Infinite'' campaign.{{Ref/Site|Id=215mccann|URL=https://www.215mccann.com/work/detail/become/detail_image_261|Site=215 McCann|Page=Work Detail - Halo Infinite - Become|D=6|M=11|Y=2021}} | | '''Become''' is a marketing campaign for ''[[Halo Infinite]]''. It features the word "Become" as a tagline, and appears to signify the players stepping back into the shows of the [[John-117|Master Chief]]. |
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| ==Media== | | ==Media== |
| ===Trailers=== | | ===Trailers=== |
| *'''[[Step Inside]]''' - A trailer showing the creation of the [[MJOLNIR Powered Assault Armor (GEN3)]] [[MJOLNIR Powered Assault Armor/Mark VI|Mark VI]]. | | *'''[[Become – Step Inside Trailer]]''' - A trailer showing the creation of the [[MJOLNIR Powered Assault Armor (GEN3)]] [[MJOLNIR Powered Assault Armor/Mark VI|Mark VI]]. |
| **'''[[The Banished Rise]]''' - This trailer used footage of the Step Inside trailer, but features a monologue from [[Escharum]], the [[Banished]] [[Jiralhanae]] [[War Chief]] who serves as an antagonist in ''Halo Infinite''. | | **'''[[The Banished Rise]]''' - This trailer used footage of the Step Inside trailer and put a [[Banished]] twist on it. |
| *'''[[UNSC Archives]]''' - This is a sub-set of trailers tied to the Become campaign. They are intended to depict stories not yet depicted in the ''Halo'' universe.{{Ref/Twitter|Halo|1455157928407683080|Halo|Quote=UNSC Archives accessed. Contained within are the untold stories of humanity and heroism behind the Master Chief. Stay tuned for further transmissions.|D=2|M=11|Y=2021}} | | *'''[[UNSC Archives]]''' - This is a sub-set of trailers tied to the Become campaign. Telling untold stories.{{Ref/Twitter|Halo|1455157928407683080|Halo|Quote=UNSC Archives accessed. Contained within are the untold stories of humanity and heroism behind the Master Chief. Stay tuned for further transmissions.|D=2|M=11|Y=2021}} |
| **'''[[Unspoken]]''' - This trailer depicted the events following the recovery of [[Kig-Yar point defense gauntlet]]s by [[Chris Preston]] and [[David Dominguez]] in [[2526]], in which Preston, who survived the encounter with the [[Covenant]], recorded a message for Dominguez's parents. {{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system.}} | | **'''[[Unspoken]]'''{{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system. }} |
| **'''[[Project Magnes (trailer)|Project Magnes]]''' - This trailer depicted the video logs recorded by the civilian engineer who developed the [[Grappleshot]] under the name "[[Project MAGNES]]", interjected by scenes of the engineer talking to her daughter on a video call.{{Ref/YouTube|pMDB0bdGHDc|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Project Magnes|D=6|M=11|Y=2021|Quote=Discover the untold story behind the Master Chief's newest upgrade, the Grappleshot, and the civilian engineer who changed Spartan 117's arsenal forever.}}
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| **'''[[Lightbringers]]''' - This trailer depicted a group of colonial miners volunteered to extract an ore for [[MJOLNIR]]'s exoskeleton, on a bombarded UNSC excavation site.{{Ref/YouTube|GttElXQBf9w|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Lightbringers|D=13|M=11|Y=2021}}
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| *'''[[Carry On]]''' - This trailer depicted John-117 combating a group of Banished Jiralhanae led by [[Tovarus]] on the surface of [[Installation 07]].{{Ref/YouTube|aUD1IxXhfHQ|HALO|Halo Infinite <nowiki>|</nowiki> Carry On|D=28|M=11|Y=2021}}
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| *'''[[Forever We Fight]]''' - This trailer depicted many heroes throughout human history: a shepherd defending his flock from a pack of hyenas, a civilian woman taking up arms to defend a wounded soldier during [[World War II]], a first responder diving into a turbulent ocean to rescue someone from drowning, a scientist testing the [[Shaw-Fujikawa Translight Engine]], a UNSC [[Marine]] saving a pilot from the wreckage of their [[AV-14 Hornet]], and finally John-117 fighting for humanity on Installation 07.{{Ref/YouTube|d7-iz_uLV-E|HALO|Halo Infinite <nowiki>|</nowiki> Forever We Fight|D=28|M=11|Y=2021}}
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| ==Production notes==
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| The ''Become'' campaign was created by 215 McCann,{{Ref/Reuse|Id=215mccann}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/unsc-archives/detail_image_282|Site=215 McCann|Page=Work Detail - Halo Infinite - UNSC Archives|D=6|M=11|Y=2021}} the San Francisco-based advertising agency that previously created the ''[[Believe]]'' campaign for ''[[Halo 3]]'' and the ''[[Hunt the Truth]]'' campaign for ''[[Halo 5: Guardians]]''.{{Ref/Site|URL=https://www.215mccann.com/work/detail/believe/detail_image_110|Site=215 McCann|Page=Work Detail - Halo 3 - Believe|D=6|M=11|Y=2021}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/hunt-the-truth/detail_image_75|Site=215 McCann|Page=Work Detail - Halo 5: Guardians - Hunt the Truth|D=6|M=11|Y=2021}} Brad Meyers, the creative director at 215 McCann, viewed the ''Become'' campaign as a spiritual successor to ''Believe''. Furthermore, Meyers directly cited the soldier testimonials from ''Believe'' as direct inspiration for the ''[[UNSC Archives]]'' series. However, the creative team shifted the focus away from John-117 being the central figure and hero to believe in, because they have observed that an increased interest in anti-heroes in popular culture. Instead, they sought out to focus on acts of heroism behind the Mjolnir armor, and tell viewers that they can be the hero they wish to be in the real world.{{Ref/Site|URL=https://www.adweek.com/creativity/how-halo-infinites-marketing-is-building-on-the-franchises-iconic-immersive-advertising|Site=Adweek|Page=How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising|D=6|M=11|Y=2021}}
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| ==Sources== | | ==Sources== |
