42 Entertainment: Difference between revisions
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''' | '''42 Entertainment''' (previously rendered as '''4orty2two Entertainment''') is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | ||
==I Love Bees== | ==I Love Bees== | ||
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===External links=== | ===External links=== | ||
*[http://www. | *[http://www.42entertainment.com/ Official site] | ||
==Sources== | ==Sources== | ||
Revision as of 14:41, May 4, 2023
42 Entertainment (previously rendered as 4orty2two Entertainment) is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
