42 Entertainment: Difference between revisions
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In 2004, they made the game ''[[I Love Bees]]'' to advertise ''[[Halo 2]]'' for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie ''[[wikipedia:A.I. (film)|A.I.]]'', and ''MSN Found'' to promote the MSN Search engine. | In 2004, they made the game ''[[I Love Bees]]'' to advertise ''[[Halo 2]]'' for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie ''[[wikipedia:A.I. (film)|A.I.]]'', and ''MSN Found'' to promote the MSN Search engine. | ||
==Notable | ==Notable employees== | ||
*[[Joe Dinunzo]] | *[[Joe Dinunzo]] | ||
*[[Susan Bonds]] | *[[Susan Bonds]] | ||
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*[[Jordan Weisman]] | *[[Jordan Weisman]] | ||
==Related | ==Related links== | ||
===Related | ===Related articles=== | ||
*[[I Love Bees Credits]] | *[[I Love Bees Credits]] | ||
*[[Fourth Wall Studios]] | *[[Fourth Wall Studios]] | ||
===External | |||
===External links=== | |||
*[http://www.4orty2wo.com/ Official site] | *[http://www.4orty2wo.com/ Official site] | ||
==Sources== | |||
<references/> | |||
[[Category:Companies]] | [[Category:Companies]] | ||
Revision as of 15:55, February 5, 2010
Template:Ratings 4orty2wo Entertainment is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
Notable employees
- Joe Dinunzo
- Susan Bonds
- Elan Lee
- Jim Stewartson
- Alex Lieu
- Sean Stewart
- Jane McGonigal
- Bob Fagan
- Jordan Weisman
