Believe: Difference between revisions
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*A new trailer released for the game Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer. | *A new trailer released for the game Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer. | ||
== | ==Gallery== | ||
===Normal Gallery=== | |||
<gallery> | |||
File:Guardian Article on Jake Courage.jpg|Guardian interview on Jake Courage. | |||
File:Halo-3-jake-courage-small-53190.jpg|Xbox Believe Jack Courage overview. | |||
</gallery> | |||
===Jack Courage site=== | |||
<gallery> | |||
File:Jake Courage venue page..jpg|JakeCourage.com Venue page. | |||
File:Jake Courage 2.jpg|Jake Courage Website. Image 1 | |||
File:Jake_Courage_3.jpg|Jake Courage Website. Image 4 | |||
File:Jake courage 1.png|Jake Courage Website. Image 15 | |||
File:Jake_Courage_4.png|Jake Courage Website. Image 21 | |||
</gallery> | |||
===Plaques=== | |||
<gallery> | <gallery> | ||
File:July 23, 2554 A.D.jpg|A plaque displayed in a unknown location dated July 23rd, 2553. | File:July 23, 2554 A.D.jpg|A plaque displayed in a unknown location dated July 23rd, 2553. | ||
File:October_3rd_2554..jpg|A plaque displayed in a unknown location dated October 3rd, 2554. | File:October_3rd_2554..jpg|A plaque displayed in a unknown location dated October 3rd, 2554. | ||
</gallery> | </gallery> | ||
==Sources== | ==Sources== | ||
<references/> | <references/> |
Revision as of 13:39, May 24, 2016
This article does not have enough inline citations and/or does not adhere to the proper citation format. You can help Halopedia by adding citations. |
- "A hero need not speak. When he is gone, the world will speak for him."
- — Magazine Ad
Believe is a Microsoft marketing campaign for Halo 3 produced by New Deal Studios. It features the word "Believe" as a tagline, and appears to be honoring the legacy of SPARTAN-117, citing him as a hero of the United Nations Space Command whose brave actions inspired other servicemen during the Human-Covenant War.
It includes handouts, live-action TV commercials, magazine page advertisements, and XBOX live marketplace ads.
Media
Websites
- Diorama - An interactive flash movie, a part of the Believe campaign for Halo 3. It is a fly through of the John-117 Monument, and can be viewed at the Halo 3 website.
- On Xbox.com, there was a collection of photographs from war photographer Jake Courage titled "Shooting a Hero".
Trailers
- Museum - A live-action TV commercial featuring Retired Major Pawel Czernek, a UNSC veteran that fought in the Battle of New Mombasa alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
- Hunted - A live-action TV commercial.
- Enemy Weapon - A live-action TV commercial.
- Gravesite - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".
- Believe: The John 117 Monument - A live-action online video, describing the in-universe construction of the memorial diorama.
- Shooting a Hero - A trailer detailing the photos of John-117 that Jake Courage took.
- Making of Shooting a Hero - Making of the photos for the art gallery and Xbox.com site.
Events
- Believe - A pamphlet distributed at the Project Revolution musical festival, featuring in-universe musical presentation of the UNSC Symphony Orchestra.
- Believe Plaques - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.
- Art Galleries - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.
Trivia
Production notes
- The creators of the campaign were not informed of the story of Halo 3,[citation needed] leading to multiple inconsistencies with the narrative depicted in Believe and the game's story. The diorama presents a very loose representation of the Battle of New Mombasa, the most prominent contradiction with the actual events being the Master Chief's capture by a Brute Chieftain and his supposed self-sacrifice by detonating a plasma grenade. Because of these discrepancies, the Believe campaign can be understood as a cover-up operation performed by ONI Section Two to cover up the truth about the Forerunners, the Halo Array, and the Flood from the general public whilst providing a fictionalized explanation for the Master Chief's disappearance.
- Stan Winston Studio was responsible for the diorama featured in the Halo 3 Believe ads.[citation needed]
- The melody that was used in the Believe commercials was created by Polish pianist Frédéric Chopin and is called "Preludes #15, Raindrop".
References
- In the Halo 3: ODST campaign levels Mombasa Streets and Tayari Plaza, there are several graffiti where the player can read BELIEVE, a reference to the Halo 3 marketing campaign.
- A new trailer released for the game Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer.
Gallery
Normal Gallery
Jack Courage site
Plaques
Sources