Fight the Flood
From Halopedia, the Halo wiki
Template:Realworld Fight the Flood was a charity campaign run by Bungie to raise money to donate to the Red Cross during the aftermath of Hurricane Katrina. Bungie made a shirt depicting Master Chief sharply kicking a Flood form, with the phrase "Fight the Flood!" beneath it. For every shirt sold, they would keep only the money used to produce the shirt, and donate the rest of the money to the Red Cross.
At the same time, HBO members contributed objects highly valued within the Halo community to acution off, the procedes going entirely to the Red Cross. Bungie themselves contributed artful screenshots, only producable by them, for the auction.
Trivia
Hurricane Katrina created massive flooding throughout New Orleans, making Fight the Flood a Halo-related pun.
