42 Entertainment: Difference between revisions
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In 2004, they made the game ''[[I Love Bees]]'' to advertise ''[[Halo 2]]'' for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie ''[[wikipedia:A.I. (film)|A.I.]]'', and ''MSN Found'' to promote the MSN Search engine. | In 2004, they made the game ''[[I Love Bees]]'' to advertise ''[[Halo 2]]'' for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie ''[[wikipedia:A.I. (film)|A.I.]]'', and ''MSN Found'' to promote the MSN Search engine. | ||
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===Related articles=== | ===Related articles=== | ||
*[[I Love Bees Credits]] | *[[I Love Bees Credits]] | ||
Revision as of 16:10, April 11, 2021
4orty2wo Entertainment (sometimes rendered as 42 Entertainment) is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
