Editing Halo 3 announcement trailer

{{Title|''Halo 3'' announcement trailer}}
{{Status|RealWorld}}
{{#widget:YouTube|id=0ENyvXc_Cuw|width=300|right}}
The '''''Halo 3'' Announcement Trailer''' was debuted at [[Electronic Entertainment Expo|E3]] 2006. Unlike the ''[[Halo: Combat Evolved]]'' and ''[[Halo 2]]'' [[trailer]]s, the ''[[Halo 3]]'' trailer is in widescreen and HD (high-definition). Cortana's final line within the trailer seems to reference the first of the [[Cortana Letters]].

==Transcript==
[[File:H3 Cortana.jpg|200px|thumb]]
[[File:Chief Visor.jpg|200px|thumb|[[Installation 00|The Ark's]] [[The Portal|Portal]] reflected on [[John-117]]'s visor.]]
''Fade in from white to ruins at the edge of [[New Mombasa]]. A comical warning sign depicting a [[Unggoy|Grunt]] crossing swings in the wind. The camera slowly pulls back as a gust of wind kicks up a cloud of sand. A flash of blue light flows toward and past the camera, a partial image of [[Cortana]] visible.''

'''Cortana:''' ''(distorted)'' "...I have defied gods and demons..."

''Cortana vanishes, and the camera continues to back through ruins. A cloud of smoke rises, along with the storm, distorting the familiar silhouette approaching the camera. Again, a transmission from Cortana flashes by, showing her lips moving realistically.''

'''Cortana:''' ''(distorted)'' "...I am your shield. I am your sword..."

''The figure, which is clearly the [[John-117|Master Chief]], walks through the smoke, an [[MA5C Individual Combat Weapon System|assault rifle]] over his shoulder. He stares off to the right. He readies the gun and looks straight ahead. A transmission flashes by showing Cortana's entire face.''

'''Cortana:''' "I know you. Your past, your future..."

''Her face fades away into the Chief. Three [[Type-26 Ground Support Aircraft|Banshees]] fly toward the camera from behind him. We follow them to see a [[Covenant assault carrier]] in the foreground with a fairly sizable Covenant fleet in the background. Nine Banshees (whose pilots' identities are hidden from us) are escorting a [[Kez'katu-pattern Phantom|Phantom]]. The Chief stands at the edge of a cliff. We follow the [[Covenant Empire|Covenant]] ships to see a massive [[Forerunner]] [[The Portal|structure]] in the valley. A hole is in the center, directly beneath the eye of the storm within the raging clouds above. A shockwave sweeps the valley as plates in the structure rise. As soon as the shock wave occurs, the Assault Carriers start moving out of the huge crater. The cliffs start to break away, and the Chief watches his footing. Energy gathers in the center; we see the reflection in the Chief's visor. It fires; fade to white; cut to black.''

'''Cortana:''' ''(voice over)'' "''This'' is the way the world ends."

''The'' Halo 3 ''logo is shown, and the trailer ends with:''
<center><tt>Finish The Fight<br />
2007 </tt>
</center>

==Trivia==
[[File:H2 Ark Concept.jpg|thumb|300px|A storyboard image.]]
[[File:H3 Announcement trailer Grunt Crossing.png|thumb|300px|An [[Easter eggs|Easter Egg]] image.]]
*If you listen carefully, when [[Cortana]] speaks, a voice similar or identical to the [[Gravemind]] is saying the same words. This steadily becomes less and less obvious as the video goes on; by the time she says, "This is the way the world ends," the second voice is completely absent.
*In the beginning, you can see an Easter egg - a "Grunt crossing" sign. Bungie replies - "The New Mombasa City Council had an incredibly efficient public works department until and even during the tragic and devastating Covenant invasion." {{Citation needed}}
*The enormous hole in the [[Portal Storm|swirling clouds]] above the middle of the structure in the crater is, according to Bungie, caused by strong, unseen forces from the structure itself.
*It is revealed in ''Halo 3'' that the announcement is an early build of the final scene of the fourth level, [[The Storm]].
*When the Announcement Trailer was first revealed, ''[[Halo 2]]'''s plot had implied that The Ark was located on [[Earth]] and this trailer was believed to be depicting its activation of the [[Halo Array]], until the plot of ''Halo 3'' revealed that it was actually the Portal, which would lead to the true Ark.
*Cortana's final line in the trailer references the [[Cortana Letters]], a series of cryptic e-mails sent to marathon.bungie.org (a sister site of [[halo.bungie.org]]) as a publicity stunt before ''Halo: Combat Evolved''<nowiki>'</nowiki>s announcement during Steve Jobs's keynote at the Macworld Expo in 1999. The full line from the Cortana Letters is "...your poet Eliot had it all wrong: ''this'' is the way the world ends." This references [[wikipedia:T. S. Eliot|T.S. Eliot's]] poem ''The Hollow Men'', whose final stanza (perhaps the most quoted of all of Eliot's work) goes:
::''This is the way the world ends''
::''This is the way the world ends''
::''This is the way the world ends''
::''Not with a bang but a whimper.''
*The ''Halo 3 Announcement Trailer'' was named number 38 on Gametrailers list of the [http://www.gametrailers.com/shows/top-100-trailers/videos-clips Top 100 Trailers of All Time] in 2011.<ref>[http://www.gametrailers.com/videos/h3ucc1/top-100-trailers-of-all-time-trailers--40---21 Gametrailers Top 100 Trailers of All Time: 40-21]</ref> It was also voted number 5 on the user's choice list of the top trailers of all time.<ref>[http://www.gametrailers.com/videos/1d2t6c/top-100-trailers-of-all-time-user-s-choice Gametrailers Top 100 Trailers of All Time: User's Choice]</ref>

==Gallery==
<gallery>
File:H3 E3AnimationNotes Sketch 1.jpg|Early animation notes for the trailer.
File:H3 E3AnimationNotes Sketch 2.jpg|Early animation notes for the trailer.
File:H3_Cortana_Rampancy_Storyboard.jpg|Storyboard of Cortana.
File:H3E3_John117_Storyboard_1.jpg|Storyboard of John-117 walking.
File:H3E3_John117_Storyboard_2.jpg|Storyboard of John-117.
</gallery>

==Sources==
{{Ref/Sources}}

{{Trailer}}

[[Category:Halo 3 trailers]]