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[[File:HTT.png|thumb|250px|The avatar used on the ''HUNT the TRUTH'' SoundCloud profile.]] | [[File:HTT.png|thumb|250px|The avatar used on the ''HUNT the TRUTH'' SoundCloud profile.]] | ||
{{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | {{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | ||
'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', was a marketing campaign made by the ''[http://www.ayzenberg.com/ Ayzenberg Group]'' and led by creative director [https://www.linkedin.com/in/noaheichen Noah Heichen] for the release of ''[[Halo 5: Guardians]]'' | '''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', was a marketing campaign made by the ''[http://www.ayzenberg.com/ Ayzenberg Group]'' and led by creative director [https://www.linkedin.com/in/noaheichen Noah Heichen] for the release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 premiered on September 22, 2015 and follows the story of [[FERO]], a recurring character in Season 1.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref> | ||
== Season 1 == | == Season 1 == | ||
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*[[Petra Janecek's revolver]] | *[[Petra Janecek's revolver]] | ||
*[[SRS99-S5 AM sniper rifle]] | *[[SRS99-S5 AM sniper rifle]] | ||
* | *[[Type-1 plasma grenade]] {{Mo}} | ||
*[[Type-33 Needler]] | *[[Type-33 Needler]] | ||
|title-7=Vehicles| | |title-7=Vehicles| | ||
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==Reception== | ==Reception== | ||
The first season of ''Hunt the Truth'' won a Bronze [[wikipedia:Clio Awards|Clio Award]] in 2015, in the Audio category, for its Audio Drama.<ref>http://www.clioawards.com/winners/2015/all/entry.cfm?entryid=201522706&ispartofcampaign=0&index=380</ref> It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts.<ref>http://time.com/4039922/halo-hunt-for-the-truth/</ref> For its success on iTunes, ''Hunt the Truth'' received recognition there as one of the Best Podcasts of 2015 | The first season of ''Hunt the Truth'' won a Bronze [[wikipedia:Clio Awards|Clio Award]] in 2015, in the Audio category, for its Audio Drama.<ref>http://www.clioawards.com/winners/2015/all/entry.cfm?entryid=201522706&ispartofcampaign=0&index=380</ref> It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts.<ref>http://time.com/4039922/halo-hunt-for-the-truth/</ref> For its success on iTunes, ''Hunt the Truth'' received recognition there as one of the Best Podcasts of 2015<ref>https://www.inc.com/business-insider/best-podcasts-of-2015.html</ref>. ''Hunt the Truth'' also received a [https://www.game-connection.com/ Game Connection Europe] award<ref>http://www.ayzenberg.com/news/top-honors-hunt-truth-audio-series/</ref>, a [https://shortyawards.com/ Shorty Award] in the Games category, and a Silver Distinction for Tumblr Presence at the Eighth Annual Shorty Awards<ref>https://shortyawards.com/8th/hunt-the-truth-audio-series-2</ref>. And as of May 2016, the audio series received a Silver [https://www.oneclub.org/awards/theoneshow/ One Show] Pencil award.<ref>http://www.ayzenberg.com/news/top-honors-hunt-truth-audio-series/</ref> | ||
==Trivia== | ==Trivia== | ||
*''Hunt the Truth'' establishes that ''[[Halo 2]]'''s cover art is actually an in-universe photograph captured and edited by Giraud. | *''Hunt the Truth'' establishes that ''[[Halo 2]]'''s cover art is actually an in-universe photograph captured and edited by Giraud. | ||
*The circular symbols at the top of the Death Record are actually a modified form of [[tardis: | *The circular symbols at the top of the Death Record are actually a modified form of [[tardis:Gallifreyan_(language)|Circular Gallifreyan]] from the British television show [[tardis:Doctor_Who|''Doctor Who'']]. | ||
*Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the ''Hunt the Truth'' Tumblr page. | *Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the ''Hunt the Truth'' Tumblr page. | ||
*The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | *The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | ||
