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| {{Status|RealWorld}} | | {{realworld}}{{Bees|4orty2wo Entertainment}}'''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. |
| {{Infobox/Developer | |
| |name= 42 Entertainment | |
| |image= [[File:42_Entertainment_logo.png|300px]]
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| |founded= 2003
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| |dissolved=
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| |founder=
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| |leader= Susan Bonds
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| |parent=
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| |subsidiaries=
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| |headquarters= Burbank, California, USA
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| |locations=
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| |website=[http://www.42entertainment.com/ www.42entertainment.com]
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| |halogames= [[I love bees]]
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| |othergames=
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| }} | |
| '''42 Entertainment''' (previously rendered as '''4orty2wo Entertainment''') is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
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| ==I Love Bees==
| | In 2004, they made the game [[I Love Bees]] to advertise [[Halo 2]] for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie [[wikipedia:A.I. (film)|A.I.]], and ''MSN Found'' to promote the MSN Search engine. |
| In 2004, they made the game ''[[I Love Bees]]'' to advertise ''[[Halo 2]]'' for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie ''[[wikipedia:A.I. (film)|A.I.]]'', and ''MSN Found'' to promote the MSN Search engine. | |
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| ==See also== | | ==Notable Employees== |
| ===Related articles===
| | *[[Joe Dinunzo]] |
| *[[I Love Bees Credits]] | | *[[Susan Bonds]] |
| *[[Fourth Wall Studios]] | | *[[Elan Lee]] |
| | *[[Jim Stewartson]] |
| | *[[Alex Lieu]] |
| | *[[Sean Stewart]] |
| | *[[Jane McGonigal]] |
| | *[[Bob Fagan]] |
| | *[[Jordan Weisman]] |
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| ===External links=== | | ==Related Articles== |
| *[http://www.42entertainment.com/ Official site]
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| ==Sources== | | ==External Links== |
| {{Ref/Sources}}
| | *[http://www.4orty2wo.com/ Official site] |
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| [[Category:Companies]] | | [[Category:Companies]] |