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E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success. | E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success. | ||
E3 was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California. In 2009, the convention started June 1 and ended June 4 in Los Angeles. The ESA stated that the event reached a record attendance of 70,000 people in 2005. In 2009, the attendance reached 41,000, an increase of 820% on the previous year's E3's attendance. Since 2009, all E3 conventions took place in either the first or the second week of June and over the course of two days. In 2013, ESA announced that the LACC would host E3 for three more years. In early [[2020]], E3 was suspended due to fears over the spread of the [[Wikipedia:Coronavirus disease 2019|COVID-19]] virus,<ref>[https://twitter.com/E3/status/1237769050123534336?s=19 ''E3 on Twitter'']</ref> with Phil Spencer announcing that the Microsoft conference will instead be replaced by an Xbox digital event.<ref>[https://twitter.com/XboxP3/status/1237768900244156417?s=19 ''Phil Spencer on Twitter'']</ref> | E3 was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California. In 2009, the convention started June 1 and ended June 4 in Los Angeles. The ESA stated that the event reached a record attendance of 70,000 people in 2005. In 2009, the attendance reached 41,000, an increase of 820% on the previous year's E3's attendance. Since 2009, all E3 conventions took place in either the first or the second week of June and over the course of two days. In 2013, ESA announced that the LACC would host E3 for three more years. In early [[2020]], E3 was suspended due to fears over the spread of the [[Wikipedia:Coronavirus disease 2019|COVID-19]] virus,<ref>[https://twitter.com/E3/status/1237769050123534336?s=19 ''E3 on Twitter'']</ref> with Phil Spencer announcing that the Microsoft conference will instead be replaced by an Xbox digital event.<ref>[https://twitter.com/XboxP3/status/1237768900244156417?s=19 ''Phil Spencer on Twitter'']</ref> | ||
E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards (for example, there is rarely a "Best of TGS" award session). | E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards (for example, there is rarely a "Best of TGS" award session). | ||
== List of events related to the ''Halo'' franchise == | == List of events related to the ''Halo'' franchise == | ||
Several major ''Halo'' announcements have taken place at E3, they include: | Several major ''Halo'' announcements have taken place at E3, they include: | ||
