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{{Main|Hunt the Truth Season 1}}
{{Main|Hunt the Truth Season 1}}


Hunt the truth Season 1 started on March 22, 2015 and finished on June 14. It details the Journey Benjamin Giraud did to discover the truth on the Master Chief.
Hunt the truth Season 1 started on March 22, 2015 and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.


== Supplementary marketing campaigns ==
== Supplementary marketing campaigns ==

Revision as of 00:27, September 6, 2015

Template:Newcontent

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"What seems like the end, is only the beginning."
— Tagline[1]

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign made by Ayzenberg Group for the upcoming release of Halo 5: Guardians[1], hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14th, 2015.[2][3] Season 2 will begin sometime in September, 2015.[4]

Season 1

Main article: Hunt the Truth Season 1

Hunt the truth Season 1 started on March 22, 2015 and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.

Supplementary marketing campaigns

Live-action trailers

Main articles: All Hail, The Cost
"There are 2 sides to every story. "

Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.

Halo 5: Guardians cover art puzzle

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Between Saturday, April 25 and Tuesday, April 28, 2015 Halo fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final Halo 5: Guardians cover art. Coincidentally, Rob Semsey, senior communications manager for the Halo franchise, claimed that the puzzle was completed at 1:17 pm PST.[5] Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the Halo 5: Guardians soundtrack.[6]

Hunt the Signal

Main article: Hunt the Signal

Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in Halo 5: Guardians be created in their likeness.

Hunt the Master Chief

From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.[7]

Appearances

Characters

Species

Locations



Voice cast

Trivia

  • With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown below.
  • Hunt the Truth establishes that Halo 2's cover art is actually an in-universe photograph captured and edited by Giraud.
  • The circular symbols at the top of the Death Record are actually a modified form of Circular Gallifreyan from the British television show Doctor Who.
  • Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the Hunt the Truth Tumblr page.
  • The officer who authorized the "Notice of Violation" ticket is a reference to Frank O'Connor, with both people sharing the same last name.
  • Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
  • On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Episode 6.

Gallery

Sources

External links