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Hunt the Truth: Difference between revisions

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'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', is an ongoing marketing campaign for the upcoming release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Giraud states that the site will be updated weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14th, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&amp;utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref>
'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', is an ongoing marketing campaign for the upcoming release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Giraud states that the site will be updated weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14th, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&amp;utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref>


==Episode transcripts==
== Plot summary ==
<div class="tabcontainer">
{{Main|1=/Transcripts|l1=Transcripts|2=/Blog posts|l2=Blog posts|3=/Twitter|l3=Twitter images}}
<div class="tabbox">
<div class="tab">Episode 00</div>
'''Benjamin (Blog):''' What began as a high-profile hero story quickly turns into a full-blown investigation. Sources claim they know the “real Master Chief”: The boy, the soldier, the hero…the traitor? But who’s telling the truth?
{{/Zero}}
</div>
<div class="tabbox">
<div class="tab">Episode 01</div>
'''Benjamin (Blog):''' Master Chief was born in the metropolis of Elysium City. Then known as John, he grew up like any kid in the Outer Colonies. Childhood playmates and school teachers share charming stories. But what happens when a single document throws everything into question?
{{/One}}
</div>
<div class="tabbox">
<div class="tab">Episode 02</div>
'''Benjamin (Blog):''' An obscure record from the far reaches of the galaxy contradicts everything. Government officials and conspiracy theorists weigh in. Stories of a remarkable young man are once again torn down by conflicting accounts.
{{/Two}}
</div>
<div class="tabbox">
<div class="tab">Episode 03</div>
'''Benjamin (Blog):''' Conversations with retired military paint very different pictures of John. More questions arise about John's home planet and his involvement in a violent training incident. The cracks in the official account widen, and Benjamin is drawn in.
{{/Three}}
</div>
<div class="tabbox">
<div class="tab">Episode 04</div>
'''Benjamin (Blog):''' Rumors of discontent across the military and rumblings in the Outer Colonies are detected. A mandatory meeting at ONI branch headquarters takes an unexpected turn.
{{/Four}}
</div>
<div class="tabbox">
<div class="tab">Episode 05</div>
'''Benjamin (Blog):''' A visit deep inside ONI branch headquarters brings unexpected results. A voice from the past returns. And an in-flight incident sparks a flame that can’t be put out.
{{/Five}}
</div>
<div class="tabbox">
<div class="tab">Episode 06</div>
'''Benjamin (Blog):''' With major questions about the Master Chief now out on the open network, a flood of feedback and theories come in from all corners of human space. Rumors spread that ONI has fabricated elaborate lies, but why? What are they covering up? Has the investigation now put everyone's lives at risk?
{{/Six}}
</div>
<div class="tabbox">
<div class="tab">Episode 07</div>
'''Benjamin (Blog):''' In scanning the slush, Ray makes an interesting discovery. Petrosky returns to tell a terrifying truth about the origins of the Spartan program. And FERO finally surfaces, helping concoct a plan to expose ONI's ugliest secrets.
{{/Seven}}
</div>
<div class="tabbox">
<div class="tab">Episode 08</div>
'''Benjamin (Blog):''' FERO drops a bomb that ripples throughout human-occupied space, calling the Master Chief's allegiances into question. Did the Master Chief do that? Or are there more nefarious elements at play?
{{/Eight}}
</div>
<div class="tabbox">
<div class="tab">Episode 09</div>
'''Benjamin (Blog):''' A new report surfaces about a Spartan abductee, but there’s no time to check the facts. FERO is missing, and the Senate meeting is about to begin.
{{/Nine}}
</div></div>


==Blog Posts==
{{Expand-section}}
<div class="tabcontainer">
<div class="tabbox">
<div class="tab">Overview</div>
'''Benjamin (Blog):''' A few months ago I was hired to do an in-depth profile of the Master Chief. Join me each week for a new episode.


'''Benjamin (Blog):''' An investigation into the origins of modern-day superhero Master Chief, this digital log serves as part docu-diary, part audio archive. Join me each week for a new episode as we question everything and assume nothing.
== Supplementary marketing campaigns ==
</div>
=== Live-action trailers ===
<div class="tabbox">
<div class="tab">Journalist. War photographer.</div>
[[File:Huntthetruthimage.png]]
 
'''Benjamin (Blog):''' For decades, I’ve served the galaxy as a journalist and war photographer. I’ve covered human-interest stories on Earth and in the Inner and Outer Colonies. I’ve also contracted for the government, covering military affairs. I was at New Mombasa when the Master Chief first appeared to combat the Covenant attack.
</div>
 
<div class="tabbox">
<div class="tab">The end is only the beginning</div>
'''Benjamin (Blog):''' Join me next Sunday 3/29 as we dig deeper.
</div>
 
<div class="tabbox">
<div class="tab">The Assignment</div>
[[File:Sully Letter.jpg|600px]]
 
'''Benjamin (Blog):''' Here’s the offer letter from ONI, outlining the assignment. Sounded so easy when it all started. How could I say no?
</div>
<div class="tabbox">
<div class="tab">The Death Record</div>
[[File:Ep_1_image.jpg|600px]]
 
'''Benjamin (Blog):''' Here it is. An old, tattered census record with one line of basic information and a single letter next to John’s name: D.
</div>
<div class="tabbox">
<div class="tab">Master Propaganda</div>
[[File:HtT John in New Mombasa original.jpg|600px]]
[[File:HtT MC-photo modifications-required.jpg|600px]]
[[File:HtT Master CHief Final Propaganda Photo.jpg|600px]]
 
'''Benjamin (Blog):''' This is the infamous photo I took that fateful day at New Mombasa. Perfectly polished propaganda. But to give you the whole picture, here’s the original with UNSC and ONI notes. Never before seen.
</div>
<div class="tabbox">
<div class="tab">Katrina’s Diary</div>
[[File:Katy's diary 1.jpg|600px]]
[[File:Katy's Diary 2.jpg|600px]]
 
'''Benjamin (Blog):''' These are just a few of the screens Katrina sent me after we spoke. Diary entries from when she was seven years old. Proving she knew John. Proving she was there when John died.
</div>
<div class="tabbox">
<div class="tab">Glassed Planets</div>
[[File:Glassland Hunt the Truth.jpg|600px]]
 
'''Benjamin (Blog):''' This is a photo I shot on a previous assignment. But it never saw the light of day because it didn’t pass UNSC standards. Very few got to see a planet firsthand after a Covenant glassing. To look out over all that death and destruction. The desolation is devastating. A petrified sea of what once was. This image has haunted me for years.
</div>
<div class="tabbox">
<div class="tab">Greetings from Castellaneta</div>
[[File:Saturn postcard.png|600px]]
 
'''Benjamin (Blog):''' Here's a postcard [[Jakob Walker|Walker]] sent me from [[Castellaneta]]. The "sunny side" of [[Saturn]] looks nice. Not a bad place to retire.
</div>
<div class="tabbox">
<div class="tab">Word on the Street</div>
[[File:ODST graffiti.jpg|600px]]
 
'''Benjamin (Blog):''' Mshak sent me this picture of some UNSC recruitment posters featuring the Master Chief, all tagged to hell. The relationship between Spartans and ODST has always been a little shaky, but this seems like something else entirely.
</div>
<div class="tabbox">
<div class="tab">Cancel/Confirm</div>
[[File:Confirm.jpeg|600px]]
 
'''Benjamin (Blog):''' I stared at this screen for what felt like an eternity. I was one click away from tucking my tail and being the good dog Sullivan hired me to be. Or I could take door #2 and crack this story wide open. Just this one click that would determine the rest of my life. I guess you know which path I chose.
</div>
<div class="tabbox">
<div class="tab">Notice of Violation</div>
[[File:UEG_Violation.png|600px]]
 
'''Benjamin (Blog):''' Here’s the Notice of Violation and penalty I got slapped with for “unruly and uncooperative behavior.” Not a nice note to wake up to after getting tranquilized and knocked-out in flight.
</div>
<div class="tabbox">
<div class="tab">Major Breakthrough</div>
[[File:HtT - Giraud's place.jpg|600px]]
 
'''Benjamin (Blog):''' After being holed up in my place for weeks, it was about time I had a few visitors… This was not the kind of visit I was expecting.
</div>
 
<div class="tabbox">
<div class="tab">A Message from Sully</div>
[[File:HtT-Inbox.jpg|600px]]
 
'''Benjamin (Blog):''' Since going live with my story a few weeks ago, my inbox has been overflowing with an insane influx of messages. I’ve been archiving them as they come in, but I’ve kept Michael Sullivan’s at the top as a glaring and terrifying reminder of ONI’s thinly veiled threats.
You can listen to a few of the message that came in [https://soundcloud.com/huntthetruth/sets/bengiraudmessages here].
 
'''Xbox Tumblr:''' You have 343 new Messages.
</div>
 
<div class="tabbox">
<div class="tab">False Advertising</div>
[[File:HtT-Hog.jpg|600px]]
 
'''Benjamin (Blog):''' I couldn't believe my ears. From hocking [[M12 Warthog|Hogs]] on [[Ganymede]] to shilling fake stories about the Master Chief, Walker's taken us all for a ride.
</div>
 
<div class="tabbox">
<div class="tab">Contact</div>
[[File:HtT-Bencomputer.jpg|600px]]
 
'''Benjamin (Blog):''' I jumped to my feet when the voice buzzed in, stinging my ears from the other room. She was finally here.
</div>
 
<div class="tabbox">
<div class="tab">Peace Talks</div>
[[File:Master Chief leaks.jpg|600px]]
 
'''Benjamin (Blog):''' This image has been haunting me ever since I first saw the video from Biko. I feel like the Master Chief is looking right at me. The incident report was bad, but this makes it so much worse.
</div>
 
<div class="tabbox">
<div class="tab">Fallen Heroes</div>
[[File:HtT Sekibo's memorial.jpg|600px]]
 
'''Benjamin (Blog):''' It felt like all of humanity was in mourning. Memorials were everywhere. But it was the one on Biko, where they found Richard Sekibo’s body, that I couldn’t put out of my mind.
</div>
 
<div class="tabbox">
<div class="tab">Panic In the Streets</div>
[[File:HtT Panic in the Streets.jpg|600px]]
 
'''Benjamin (Blog):''' Going incognito had cut me off completely. Shuttered schools, the paranoia... the thousands-deep crowds of colonists, shouting for ONI's head.
</div>
<div class="tabbox">
<div class="tab">The Twins</div>
[[File:Background_noise.png|600px]]
 
'''Benjamin (Blog):''' The report wasn’t nearly as unsettling as the thought that there might be more. How many incidents—how many deaths—had been erased to protect the SPARTAN program?
</div>
</div>
 
==Twitter Images==
 
<div class="tabcontainer">
<div class="tabbox">
<div class="tab">Twitter Image 1</div>
[[File:HtT-Boxingclub.jpg|600px]]
 
Deon Govender's boxing club ID.
</div>
<div class="tabbox">
<div class="tab">Twitter Image 2</div>
[[File:ONI video call.jpg|600px]]
 
Ben's video calls
</div>
<div class="tabbox">
<div class="tab">Twitter Image 3</div>
[[File:DpYW7Mw.jpg|600px]]
 
'''Translation: '''NOTICE
 
All conversations and public actions are subject to monitoring and recording.
 
Any recording can be used as evidence for criminal research in accordance with UEG laws.
 
19.224.124, 19.224.126, 25.12.2
</div></div>
 
==Live-action trailers==
{{Main|All Hail|The Cost}}
{{Main|All Hail|The Cost}}
Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.
Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.


==Episode 6 Voices==
=== Halo 5: Guardians cover art puzzle ===
On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community  members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Episode 6.
 
[[File:HTT Voice.png|600px]]
==Halo 5: Guardians cover art puzzle==
<div class="floatright"><youtube width="400" height="250">OUdh9kZhFtQ</youtube></div>
<div class="floatright"><youtube width="400" height="250">OUdh9kZhFtQ</youtube></div>
Between Saturday, April 25 and Tuesday, April 28, 2015 ''Halo'' fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final ''Halo 5: Guardians'' cover art. Coincidentally, Rob Semsey, senior communications manager for the ''Halo'' franchise, claimed that the puzzle was completed at 1:17 pm PST.<ref>[https://twitter.com/RobSemsey/status/593166980380692480 '''Twitter''': ''RobSemsey (According to my sources, the Halo 5: Guardians cover art puzzle (which consisted of 117 pieces) was solved at 1:17pm PT.)'']</ref> Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the ''Halo 5: Guardians'' soundtrack.<ref name="XboxWireCover">[http://news.xbox.com/2015/04/games-halo-5-art-reveal-april '''Xbox Wire''': ''Halo 5: Guardians Covert Art'']</ref>
Between Saturday, April 25 and Tuesday, April 28, 2015 ''Halo'' fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final ''Halo 5: Guardians'' cover art. Coincidentally, Rob Semsey, senior communications manager for the ''Halo'' franchise, claimed that the puzzle was completed at 1:17 pm PST.<ref>[https://twitter.com/RobSemsey/status/593166980380692480 '''Twitter''': ''RobSemsey (According to my sources, the Halo 5: Guardians cover art puzzle (which consisted of 117 pieces) was solved at 1:17pm PT.)'']</ref> Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the ''Halo 5: Guardians'' soundtrack.<ref name="XboxWireCover">[http://news.xbox.com/2015/04/games-halo-5-art-reveal-april '''Xbox Wire''': ''Halo 5: Guardians Covert Art'']</ref>
{{Clear}}
{{Clear}}


==Hunt the Signal==
=== Hunt the Signal ===
{{Main|Hunt the Signal}}
{{Main|Hunt the Signal}}
'''Hunt the Signal''' was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in ''Halo 5: Guardians'' be created in their likeness.
'''Hunt the Signal''' was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in ''Halo 5: Guardians'' be created in their likeness.


==Hunt the Master Chief==
=== Hunt the Master Chief ===
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors will have  to fill in a registration form, and quickly answer five questions. The fastest eight competitors will then compete in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.<ref>[http://www.findmasterchief.it/masterchief.aspx '''Hunt the Master Chief''']</ref>
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors will have  to fill in a registration form, and quickly answer five questions. The fastest eight competitors will then compete in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.<ref>[http://www.findmasterchief.it/masterchief.aspx '''Hunt the Master Chief''']</ref>


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*The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name.
*The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name.
*Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
*Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
*On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community  members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Episode 6.


==Gallery==
==Gallery==
Line 416: Line 202:
File:HtT-HunttheMasterChief.jpg|Hunt the Master Chief.
File:HtT-HunttheMasterChief.jpg|Hunt the Master Chief.
File:The_Twins.png|Original image of "The Twins" blog post, with the error "Background Nose".
File:The_Twins.png|Original image of "The Twins" blog post, with the error "Background Nose".
File:HTT Voice.png|Poster for voice actor submissions for Episode 6.
</gallery>
</gallery>



Revision as of 11:46, May 30, 2015

Template:Newcontent

This article is about an upcoming work. Editors must cite sources for all contributions to this article. Edits that do not follow this standard will be reverted without notice. For more information, see the citation policy.
<youtube width="400" height="250">V9D2HzbT9Pc</youtube>

"What seems like the end, is only the beginning."
— Tagline[1]

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians[1], hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Giraud states that the site will be updated weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14th, 2015.[2][3]

Plot summary

Main articles: Hunt the TruthTranscripts, Hunt the TruthBlog posts, Hunt the TruthTwitter images
Help.png This section needs expansion. You can help Halopedia by expanding it.

Supplementary marketing campaigns

Live-action trailers

Main articles: All Hail, The Cost

Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.

Halo 5: Guardians cover art puzzle

<youtube width="400" height="250">OUdh9kZhFtQ</youtube>

Between Saturday, April 25 and Tuesday, April 28, 2015 Halo fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final Halo 5: Guardians cover art. Coincidentally, Rob Semsey, senior communications manager for the Halo franchise, claimed that the puzzle was completed at 1:17 pm PST.[4] Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the Halo 5: Guardians soundtrack.[5]

Hunt the Signal

Main article: Hunt the Signal

Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in Halo 5: Guardians be created in their likeness.

Hunt the Master Chief

From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors will have to fill in a registration form, and quickly answer five questions. The fastest eight competitors will then compete in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.[6]

Appearances

Characters

Species

Locations



Voice cast

Trivia

  • With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown below.
  • Hunt the Truth establishes that Halo 2's cover art is actually an in-universe photograph captured and edited by Giraud.
  • The circular symbols at the top of the Death Record are actually a modified form of Circular Gallifreyan from the British television show Doctor Who.
  • Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the Hunt the Truth Tumblr page.
  • The officer who authorized the "Notice of Violation" ticket is a reference to Frank O'Connor, with both people sharing the same last name.
  • Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
  • On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Episode 6.

Gallery

Sources

External links