42 Entertainment: Difference between revisions
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===Related Articles=== | ===Related Articles=== | ||
*[[I Love Bees Credits]] | *[[I Love Bees Credits]] | ||
*[[Fourth Wall Studios]] | |||
===External Links=== | ===External Links=== | ||
*[http://www.4orty2wo.com/ Official site] | *[http://www.4orty2wo.com/ Official site] | ||
[[Category:Companies]] | [[Category:Companies]] | ||
Revision as of 17:44, September 5, 2009
Template:Ratings Template:Realworld Template:Bees 4orty2wo Entertainment is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
Notable Employees
- Joe Dinunzo
- Susan Bonds
- Elan Lee
- Jim Stewartson
- Alex Lieu
- Sean Stewart
- Jane McGonigal
- Bob Fagan
- Jordan Weisman
