42 Entertainment: Difference between revisions
From Halopedia, the Halo wiki
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*[http://www.4orty2wo.com/ Official site] | *[http://www.4orty2wo.com/ Official site] | ||
[[Category:Companies]] | [[Category:Companies]] | ||
Revision as of 17:56, April 7, 2008
Template:Realworld Template:Bees
4orty2wo Entertainment is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
Notable Employees
- Joe Dinunzo
- Susan Bonds
- Elan Lee
- Jim Stewartson
- Alex Lieu
- Sean Stewart
- Jane McGonigal
- Bob Fagan
- Jordan Weisman
