42 Entertainment: Difference between revisions
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'''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | '''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | ||
==I Love Bees== | |||
In 2004, they made the game [[I Love Bees]] to advertise [[Halo 2]] for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie [[wikipedia:A.I. (film)|A.I.]], and ''MSN Found'' to promote the MSN Search engine. | In 2004, they made the game [[I Love Bees]] to advertise [[Halo 2]] for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie [[wikipedia:A.I. (film)|A.I.]], and ''MSN Found'' to promote the MSN Search engine. | ||
Revision as of 17:54, April 7, 2008
Template:Realworld Template:Bees
4orty2wo Entertainment is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love Bees
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
Notable Employees
- Joe Dinunzo
- Susan Bonds
- Elan Lee
- Jim Stewartson
- Alex Lieu
- Sean Stewart
- Jane McGonigal
- Bob Fagan
- Jordan Weisman
