Editing Hunt the Truth

{{Status|RealWorld}}

[[File:HTT.png|thumb|250px|The avatar used on the ''HUNT the TRUTH'' SoundCloud profile.]]

'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', was a marketing campaign made by the ''[http://www.ayzenberg.com/ Ayzenberg Group]'' and led by creative director [https://www.linkedin.com/in/noaheichen Noah Heichen] for the release of ''[[Halo 5: Guardians]]'',<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref> hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&amp;utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 premiered on September 22, 2015 and follows the story of [[FERO]], a recurring character in Season 1.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref>

''Hunt the Truth'' Season 1 started on March 22, 2015, and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief.

{{#widget:YouTube|id=gSkkcVCJlzE|width=400|right}}

On the same day the audio drama started, a bullet trailer was released. The trailer had a bullet shot out of an [[SRS99-S5 AM sniper rifle]] that rotated with several words on it finally ending up shot through the Master Chief's visor. On the Hunt the Truth Blog you can slow down the trailer to see clearly the words on the bullet and with each turn it reads: ''SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR''. An image of this is shown in the gallery below.

Two live-action trailers were released on Sunday, March 29, 2015, as part of the marketing campaign.

On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post.

'''Hunt the Signal''' was an ARG related to Hunt the Truth in which teams of four competed in order to have characters in ''[[Halo: The Fall of Reach - The Animated Series]]'' be created in their likeness.

From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015, for a copy of the Halo 5: Guardians Limited Collector's Edition.<ref>[http://www.findmasterchief.it/masterchief.aspx '''Hunt the Master Chief''']</ref>

The minute-long live-action trailer, A Hero Falls, debuted September 27, 2015, on Sunday Night Football. It was followed five days later by a longer trailer, The Hunt Begins.

*[[Ari Rezneck]] {{1st}}

*[[Laurel Adams]] {{Fm}}

*[[Margaret Parangosky]] {{Mo}}

***[[Hierarchs]] {{Mo}}

*[[Biko]]

***[[New Alexandria (location)|New Alexandria]] {{Mo}}

*[[Midnight Facility]]

*[[Oban]] {{Im}}

*[[Ursa IV]] {{Im}}

**[[Battle for Earth]]

***[[Battle of Mombasa]]

*[[M41 rocket launcher]] {{Mo}}

*{{Pattern|Anskum|plasma grenade}} {{Mo}}

*[[M274 Mongoose]]

*{{Pattern|Ru'swum|Phantom}}

*[[Guardian]]

*[[Wikipedia:Cobie Smulders|Cobie Smulders]] as ''[[Petra Janecek]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Phil LaMarr|Phil LaMarr]] as ''[[Simon Kensington]]'' (aka ''"[[Deon Govender]]"''), ''[[Thomas Wu]]'', and ''[[Ray Kurzig]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Tara Strong|Tara Strong]] as ''[[Ellie Bloom]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Jennifer Hale|Jennifer Hale]] as ''[[Gabriella Dvørak]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Kumail Nanjiani|Kumail Nanjiani]] as ''[[Mshak Moradi]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Troy Baker|Troy Baker]] as ''[[Anthony Petrosky]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Jerry Trainor|Jerry Trainor]] as ''[[Michael Sullivan]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Steve Blum|Steve Blum]] as ''[[Paul Gustivson]]'' (aka ''"Jakob Walker"''){{Ref/Reuse|xwire}}

*[[Wikipedia:Stacy Keach|Stacy Keach]] as ''[[Franklin Mendez]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Janina Gavankar|Janina Gavankar]] as ''[[Maya Sankar]]'' (aka ''"FERO"''){{Ref/Reuse|xwire}}

*[[Laura Bailey]] as ''[[Katrina]]''{{Ref/Reuse|xwire}}

*[[Wikipedia:Vanessa Marshall|Vanessa Marshall]] as ''[[Chur'R-Zhal]]''

*[[Alan Tudyk]] as ''[[Noah Reibach]]''

*[[Bruce Thomas]] as ''[[Ari Rezneck]]''

The first season of ''Hunt the Truth'' won a Bronze [[wikipedia:Clio Awards|Clio Award]] in 2015, in the Audio category, for its Audio Drama.<ref>http://www.clioawards.com/winners/2015/all/entry.cfm?entryid=201522706&ispartofcampaign=0&index=380</ref> It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts.<ref>http://time.com/4039922/halo-hunt-for-the-truth/</ref> For its success on iTunes, ''Hunt the Truth'' received recognition there as one of the Best Podcasts of 2015.<ref>https://www.inc.com/business-insider/best-podcasts-of-2015.html</ref> ''Hunt the Truth'' also received a [https://www.game-connection.com/ Game Connection Europe] award,<ref name="ayzenberg.com">http://www.ayzenberg.com/news/top-honors-hunt-truth-audio-series/</ref> a [https://shortyawards.com/ Shorty Award] in the Games category, and a Silver Distinction for Tumblr Presence at the Eighth Annual Shorty Awards.<ref>https://shortyawards.com/8th/hunt-the-truth-audio-series-2</ref> And as of May 2016, the audio series received a Silver [https://www.oneclub.org/awards/theoneshow/ One Show] Pencil award.<ref name="ayzenberg.com"/>

*The circular symbols at the top of the Death Record are actually a modified form of [[tardis:Gallifreyan (language)|Circular Gallifreyan]] from the British television show [[tardis:Doctor Who|''Doctor Who'']].

*Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple of hours later to "Background Noise".

File:H5 bullet.png|A graphic showing the successive frames of the Halo 5 "Bullet" teaser.

File:Huntthetruth final.png|Halo 5 promotional art featuring Locke and John-117, displayed at the end of the "Bullet" teaser.

File:Hunt the Truth Countdown.jpg|The countdown to the ''HUNT the TRUTH'' reveal on March 23, 2015.

File:H5G - Locke vs Chief.jpg|Locke and John-117.

File:Hunt the Truth - Grid.png|A grid from the site.

File:HTT Avatar 2.jpg|Another avatar used for official Hunt the Truth content.

{{Ref/Sources}}

 

[[Category:Hunt the Truth| ]]

[[Category:Audio dramas]]