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Hunt the Truth: Difference between revisions
creative director, allocades
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{{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | {{Quote|What seems like the end, is only the beginning.|Tagline<ref name ="Official Tumblr"/>}} | ||
'''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', was a marketing campaign made by ''[http://www.ayzenberg.com/ Ayzenberg Group]'' for the release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 premiered on September 22, 2015 and follows the story of [[FERO]], a recurring character in Season 1.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref> | '''''Hunt the Truth''''', stylized as '''''HUNT the TRUTH''''' or the hashtag '''''#HUNTtheTRUTH''''', was a marketing campaign made by the ''[http://www.ayzenberg.com/ Ayzenberg Group]'' and led by creative director [https://www.linkedin.com/in/noaheichen Noah Heichen] for the release of ''[[Halo 5: Guardians]]''<ref name="Official Tumblr">[http://huntthetruth.tumblr.com/ '''"Hunt the Truth":''' ''Official Tumblr'']</ref>, hosted on the popular microblogging and social networking site [http://www.tumblr.com Tumblr]. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the ''"Halo 5 Bullet"'' trailer, as well as acting as the front page of journalist [[Benjamin Giraud]]'s hunt for the truth about the story of [[John-117|Master Chief]]. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until [[Electronic Entertainment Expo|E3 2015]] in June 14, 2015.<ref name="wire">[http://news.xbox.com/2015/03/games-halo-5-guardians-bullet-trailer '''Xbox Wire''' - ''Ominous Halo 5: Guardians Teaser Casts a Shadow on Humanity’s Greatest Hero'']</ref><ref name="wire2">[http://news.xbox.com/2015/05/games-hunt-the-truth-podcast-episode-8?utm_source=dlvr.it&utm_medium=twitter '''Xbox Wire''' - ''Halo 5: Guardians #HuntTheTruth - Has the Master Chief Gone AWOL?'']</ref> Season 2 premiered on September 22, 2015 and follows the story of [[FERO]], a recurring character in Season 1.<ref>[https://twitter.com/DustStorm/status/619566371710472193 '''San Diego Comicon 2015''']</ref> | ||
== Season 1 == | == Season 1 == | ||
{{Main|Hunt the Truth Season 1}} | {{Main|Hunt the Truth Season 1}} | ||
''Hunt the Truth'' Season 1 started on March 22, 2015 and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief. | ''Hunt the Truth'' Season 1 started on March 22, 2015, and finished on June 14. It details the journey Benjamin Giraud did to discover the truth on the Master Chief. | ||
== Season 2 == | == Season 2 == | ||
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:"''It’s time to #HUNTtheTRUTH.''" | :"''It’s time to #HUNTtheTRUTH.''" | ||
<div class="floatright">{{#widget:YouTube|id=gSkkcVCJlzE|width=400|height=250}}</div> | <div class="floatright">{{#widget:YouTube|id=gSkkcVCJlzE|width=400|height=250}}</div> | ||
On the same day the audio drama started, a bullet trailer was released. The trailer had a bullet shot out of an [[SRS99-S5 AM sniper rifle]] that rotated with several words on it finally ending up | On the same day the audio drama started, a bullet trailer was released. The trailer had a bullet shot out of an [[SRS99-S5 AM sniper rifle]] that rotated with several words on it finally ending up shot through the Master Chief's visor. On the Hunt the Truth Blog you can slow down the trailer to see clearly the words on the bullet and with each turn it reads: ''SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR''. An image of this is shown in the gallery below. | ||
=== All Hail and The Cost === | === All Hail and The Cost === | ||
{{Main|All Hail|The Cost}} | {{Main|All Hail|The Cost}} | ||
:"''There are 2 sides to every story.''" | :"''There are 2 sides to every story.''" | ||
Two live-action trailers were released on Sunday, March 29, 2015 as part of the marketing campaign. | Two live-action trailers were released on Sunday, March 29, 2015, as part of the marketing campaign. | ||
=== Hunt the Truth Voice === | === Hunt the Truth Voice === | ||
On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community | On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Season 1 Episode 6 and the Message from Sully Blog Post. | ||
=== Hunt the Signal === | === Hunt the Signal === | ||
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=== Hunt the Master Chief === | === Hunt the Master Chief === | ||
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.<ref>[http://www.findmasterchief.it/masterchief.aspx '''Hunt the Master Chief''']</ref> | From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015, for a copy of the Halo 5: Guardians Limited Collector's Edition.<ref>[http://www.findmasterchief.it/masterchief.aspx '''Hunt the Master Chief''']</ref> | ||
===A Hero Falls and The Hunt Begins=== | ===A Hero Falls and The Hunt Begins=== | ||
{{Main|A Hero Falls|The Hunt Begins}} | {{Main|A Hero Falls|The Hunt Begins}} | ||
The minute long live-action trailer, A Hero Falls, debuted September 27, 2015, on Sunday Night Football. It was followed five days later by a longer trailer, The Hunt Begins. | The minute-long live-action trailer, A Hero Falls, debuted September 27, 2015, on Sunday Night Football. It was followed five days later by a longer trailer, The Hunt Begins. | ||
==Appearances== | ==Appearances== | ||
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==Reception== | ==Reception== | ||
The first season of ''Hunt the Truth'' won a Bronze [[wikipedia:Clio Awards|Clio Award]] in 2015, in the Audio category, for its Audio Drama.<ref>http://www.clioawards.com/winners/2015/all/entry.cfm?entryid=201522706&ispartofcampaign=0&index=380</ref> It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts.<ref>http://time.com/4039922/halo-hunt-for-the-truth/</ref> | The first season of ''Hunt the Truth'' won a Bronze [[wikipedia:Clio Awards|Clio Award]] in 2015, in the Audio category, for its Audio Drama.<ref>http://www.clioawards.com/winners/2015/all/entry.cfm?entryid=201522706&ispartofcampaign=0&index=380</ref> It also got over 6.7 Million views putting in the top 1% of all iTunes podcasts.<ref>http://time.com/4039922/halo-hunt-for-the-truth/</ref> For its success on iTunes, ''Hunt the Truth'' received recognition there as one of the Best Podcasts of 2015<ref>https://www.inc.com/business-insider/best-podcasts-of-2015.html</ref>. ''Hunt the Truth'' also received a [https://www.game-connection.com/ Game Connection Europe] award<ref>http://www.ayzenberg.com/news/top-honors-hunt-truth-audio-series/</ref>, a [https://shortyawards.com/ Shorty Award] in the Games category, and a Silver Distinction for Tumblr Presence at the Eighth Annual Shorty Awards<ref>https://shortyawards.com/8th/hunt-the-truth-audio-series-2</ref>. And as of May 2016, the audio series received a Silver [https://www.oneclub.org/awards/theoneshow/ One Show] Pencil award.<ref>http://www.ayzenberg.com/news/top-honors-hunt-truth-audio-series/</ref> | ||
==Trivia== | ==Trivia== | ||
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*Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the ''Hunt the Truth'' Tumblr page. | *Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the ''Hunt the Truth'' Tumblr page. | ||
*The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | *The officer who authorized the "Notice of Violation" ticket is a reference to [[Frank O'Connor]], with both people sharing the same last name. | ||
*Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise". | *Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple of hours later to "Background Noise". | ||
==Gallery== | ==Gallery== | ||