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Halo 3: Difference between revisions
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On June 11th, 2007, at 10:26AM PDT, a viral marketing campaign for ''Halo 3'' started, called "''[[Iris]]''". | On June 11th, 2007, at 10:26AM PDT, a viral marketing campaign for ''Halo 3'' started, called "''[[Iris]]''". | ||
===Trailer | ===Trailers=== | ||
====Announcement Trailer==== | |||
{{Main|Halo 3 Announcement Trailer}} | {{Main|Halo 3 Announcement Trailer}} | ||
It required long hours and hard work from many, many Bungie staffers, | At E3 2006, Bungie released their announcement trailer. It required long hours and hard work from many, many Bungie staffers, and utilizes real-game assets, fiction and locations from parts of the "real" game." It shows the Master Chief walking through some wreckage of the New Mombasa space elevator with Cortana appearing at several intervals to give her lines. He then arrives at a cliff where the Covenant forces are hovering over a Forerunner structure (believed to be the Ark). The trailer ends with the Forerunner structure opening and firing a beam of light. | ||
[[Cortana]]'s line in the trailer: "''This'' is the way the world ends,"<ref>''Please have Cortana's lines pronounced so that I don't see 36 threads about it.''<BR><BR>"I have defied gods and demons." <BR><BR>"I am your shield, I am your SWORD."<BR><BR>"I know you, your past, your future."<BR><BR>"This is the way the world ends."<BR><BR>[[Frankie]] --[http://www.bungie.net/News/TopStory.aspx?link=weeklyupdatemay1206 Weekly Update May 12, 2006]</ref> references the first of the [[Cortana Letters]]. The line itself refers to [[wikipedia:T._S._Eliot|T. S. Eliot]]'s ''The Hollow Men'', which ends: | The Trailer fueled speculation about what was going to happen in the game, particularly [[Cortana]]'s last line in the trailer: "''This'' is the way the world ends,"<ref>''Please have Cortana's lines pronounced so that I don't see 36 threads about it.''<BR><BR>"I have defied gods and demons." <BR><BR>"I am your shield, I am your SWORD."<BR><BR>"I know you, your past, your future."<BR><BR>"This is the way the world ends."<BR><BR>[[Frankie]] --[http://www.bungie.net/News/TopStory.aspx?link=weeklyupdatemay1206 Weekly Update May 12, 2006]</ref> which references the first of the [[Cortana Letters]]. The line itself refers to [[wikipedia:T._S._Eliot|T. S. Eliot]]'s ''The Hollow Men'', which ends: | ||
:''This is the way the world ends'' | :''This is the way the world ends'' | ||
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Cortana's emphasis on "this" implies she is rejecting the poem, and that the world will end with a bang. Likely referring to the Halo's being activated. | Cortana's emphasis on "this" implies she is rejecting the poem, and that the world will end with a bang. Likely referring to the Halo's being activated. | ||
====Starry Night Trailer==== | |||
{{Main|Starry Night}} | |||
Starry Night Trailer was released on December 4, 2006 with its format designed for TV Ads. It shows two kids staring at the stars talking about whether there are aliens before switching to a dazed Master Chief recovering from some form of blast. Once he gets back on his feet, he uses a [[Bubble Shield]] to defend himself from an incoming missile and then charges forward, eventually jumping over a cliff into a swarm of Covenant Loyalists. | |||
====E3 2007 Trailer==== | |||
{{Main|Halo 3 E3 2007 Trailer}} | |||
The final trailer for Halo 3 was released during E3 2007. Unlike the others, this trailer focused on showing various gameplay and movie clips. While the trailer did little to further knowledge about the Halo 3, it confirmed many speculations about the game, the least of which was that the Arbiter and the Master Chief will fight alongside one another in the game at some point. | |||
==Sources== | ==Sources== | ||