42 Entertainment: Difference between revisions
no edit summary
No edit summary |
No edit summary |
||
| Line 1: | Line 1: | ||
{{realworld}}{{Bees|4orty2wo Entertainment}}'''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user | {{realworld}}{{Bees|4orty2wo Entertainment}}'''4orty2wo Entertainment''' is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns. | ||
In 2004, they made the game [[I Love Bees]] to advertise [[Halo 2]] for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie [[wikipedia:A.I. (film)|A.I.]], and ''MSN Found'' to promote the MSN Search engine. | In 2004, they made the game [[I Love Bees]] to advertise [[Halo 2]] for [[Microsoft]] and [[Bungie]]. Other games include ''The Beast'' to advertise the movie [[wikipedia:A.I. (film)|A.I.]], and ''MSN Found'' to promote the MSN Search engine. | ||