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Become: Difference between revisions
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==Production notes== | ==Production notes== | ||
The ''Become'' campaign was created by 215 McCann,{{Ref/Reuse|Id=215mccann}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/unsc-archives/detail_image_282|Site=215 McCann|Page=Work Detail - Halo Infinite - UNSC Archives|D=6|M=11|Y=2021}} | The ''Become'' campaign was created by 215 McCann,{{Ref/Reuse|Id=215mccann}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/unsc-archives/detail_image_282|Site=215 McCann|Page=Work Detail - Halo Infinite - UNSC Archives|D=6|M=11|Y=2021}} the San Francisco-based advertising agency that previously created the ''[[Believe]]'' campaign for ''[[Halo 3]]'' and the ''[[Hunt the Truth]]'' campaign for ''[[Halo 5: Guardians]]''.{{Ref/Site|URL=https://www.215mccann.com/work/detail/believe/detail_image_110|Site=215 McCann|Page=Work Detail - Halo 3 - Believe|D=6|M=11|Y=2021}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/hunt-the-truth/detail_image_75|Site=215 McCann|Page=Work Detail - Halo 5: Guardians - Hunt the Truth|D=6|M=11|Y=2021}} Brad Meyers, the creative director at 215 McCann, viewed the ''Become'' campaign as a spiritual successor to ''Believe''. Furthermore, Meyers directly cited the soldier testimonials from ''Believe'' as direct inspiration for the ''[[UNSC Archives]]'' series. However, the creative team shifted the focus away from John-117 being the central figure and hero to believe in, because they have observed that an increased interest in anti-heroes in popular culture. Instead, they sought out to focus on acts of heroism behind the Mjolnir armor, and tell viewers that they can be the hero they wish to be in the real world.{{Ref/Site|URL=https://www.adweek.com/creativity/how-halo-infinites-marketing-is-building-on-the-franchises-iconic-immersive-advertising|Site=Adweek|Page=How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising|D=6|M=11|Y=2021}} | ||
==Sources== | ==Sources== | ||