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Become: Difference between revisions
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'''Become''' is a marketing campaign for ''[[Halo Infinite]]''.{{Ref/Twitter|aarongreenberg|1453071902491111425|Aaron Greenberg|Quote=The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels.}} It features the word "Become" as a tagline, signifying that players are assuming the role of the [[John-117|Master Chief]] in the ''Halo Infinite'' campaign. | '''Become''' is a marketing campaign for ''[[Halo Infinite]]''.{{Ref/Twitter|aarongreenberg|1453071902491111425|Aaron Greenberg|Quote=The world needs heroes right now as our Become Campaign starts ramping up in anticipation of launch. Escharum and your role at Master Chief giving me all the feels.}} It features the word "Become" as a tagline, signifying that players are assuming the role of the [[John-117|Master Chief]] and becoming a hero in the ''Halo Infinite'' campaign.{{Ref/Site|Id=215mccann|URL=https://www.215mccann.com/work/detail/become/detail_image_261|Site=215 McCann|Page=Work Detail - Halo Infinite - Become|D=6|M=11|Y=2021}} | ||
==Media== | ==Media== | ||
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**'''[[Unspoken]]'''{{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system.}} | **'''[[Unspoken]]'''{{Ref/YouTube|Id=HIUNSCArchivesUnspoken|jPPVDXU5fy4|HALO|UNSC Archives - Unspoken|Y=2021|M=11|D=2|Quote=Assigned to a freighter escaping the destruction of Harvest, two Marines confiscated alien energy shields while defending passengers from an enemy boarding assault. Their heroics led to a technological breakthrough that accelerated the development of the Master Chief's defense system.}} | ||
**'''[[Project Magnes (trailer)|Project Magnes]]'''{{Ref/YouTube|pMDB0bdGHDc|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Project Magnes|D=6|M=11|Y=2021}} | **'''[[Project Magnes (trailer)|Project Magnes]]'''{{Ref/YouTube|pMDB0bdGHDc|HALO|Halo Infinite <nowiki>|</nowiki> UNSC Archives - Project Magnes|D=6|M=11|Y=2021}} | ||
==Production notes== | |||
The ''Become'' campaign was created by 215 McCann,{{Ref/Reuse|Id=215mccann}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/unsc-archives/detail_image_282|Site=215 McCann|Page=Work Detail - Halo Infinite - UNSC Archives|D=6|M=11|Y=2021}} the San Francisco-based advertising agency that previously created the ''[[Believe]]'' campaign for ''[[Halo 3]]'' and the ''[[Hunt the Truth]]'' campaign for ''[[Halo 5: Guardians]]''.{{Ref/Site|URL=https://www.215mccann.com/work/detail/believe/detail_image_110|Site=215 McCann|Page=Work Detail - Halo 3 - Believe|D=6|M=11|Y=2021}}{{Ref/Site|URL=https://www.215mccann.com/work/detail/hunt-the-truth/detail_image_75|Site=215 McCann|Page=Work Detail - Halo 5: Guardians - Hunt the Truth|D=6|M=11|Y=2021}} | |||
==Sources== | ==Sources== | ||
{{Ref/Sources}} | {{Ref/Sources}} | ||