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Remember Reach: Difference between revisions
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[[File:Remember Reach.jpg|thumb|Graffiti in ''[[Halo 3: ODST]]'' references this campaign.]] | [[File:Remember Reach.jpg|thumb|Graffiti in ''[[Halo 3: ODST]]'' references this campaign.]] | ||
'''Remember Reach''' was a [[Microsoft]] marketing campaign for ''[[Halo: Reach]]''. The campaign was centered around the website, www.rememberreach.com, where users could create a [[Monument to Noble Team|"light monument"]] of [[Noble Team]] composed of thousands of points of light and generated by a real robotic arm. The monument was constructed by special camera equipment which captured and composited the movements and light pulses from the robotic arm, which visitors could see in action on the website. Each user was able to designate a single point of light for the robotic arm, adding their contribution to the light sculpture. The sculpture was completed on [[2010|September 14, 2010]].<ref name="press">[http://web.archive.org/web/20100826193339/http://gamerscoreblog.com/press/archive/2010/08/23/kz832.aspx '''Xbox Press:''' ''Commemorate the Launch of the Most Anticipated Game of 2010 by Helping Create the “Halo: Reach” Monument of Light'' | '''Remember Reach''' was a [[Microsoft]] marketing campaign for ''[[Halo: Reach]]''. The campaign was centered around the website, www.rememberreach.com, where users could create a [[Monument to Noble Team|"light monument"]] of [[Noble Team]] composed of thousands of points of light and generated by a real robotic arm. The monument was constructed by special camera equipment which captured and composited the movements and light pulses from the robotic arm, which visitors could see in action on the website. Each user was able to designate a single point of light for the robotic arm, adding their contribution to the light sculpture. The sculpture was completed on [[2010|September 14, 2010]].<ref name="press">[http://web.archive.org/web/20100826193339/http://gamerscoreblog.com/press/archive/2010/08/23/kz832.aspx '''Xbox Press:''' ''Commemorate the Launch of the Most Anticipated Game of 2010 by Helping Create the “Halo: Reach” Monument of Light'' (Web-Archive)]</ref> | ||
The campaign featured several live-action shorts by the director [[Noam Murro]], who also directed the ''[[Birth of a Spartan]]'' teaser. The videos show glimpses of what life was like before the [[Fall of Reach|Covenant invasion]] of [[Reach]].<ref name="press"/> The first video in the campaign, ''[[Patrol]]'', was first shown on [[2010|August 17, 2010]] during GamesCom 2010. The promotional site was also launched in the same day, and was opened fully on August 23, 2010.<ref>[http://www.rememberreach.com/ '''www.rememberreach.com''']</ref | The campaign featured several live-action shorts by the director [[Noam Murro]], who also directed the ''[[Birth of a Spartan]]'' teaser. The videos show glimpses of what life was like before the [[Fall of Reach|Covenant invasion]] of [[Reach]].<ref name="press"/> The first video in the campaign, ''[[Patrol]]'', was first shown on [[2010|August 17, 2010]] during GamesCom 2010. The promotional site was also launched in the same day, and was opened fully on August 23, 2010.<ref name="press"/><ref>[http://www.rememberreach.com/ '''www.rememberreach.com''']</ref> The second film, [[Deliver Hope]], was released on August 26. | ||
==Shorts== | ==Shorts== | ||
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*On August 17, 2010, a page with transcripts of the campaign's videos and other material was leaked, but taken down within hours.<ref>[http://www.neogaf.com/forum/showpost.php?p=22857415&postcount=163 '''NeoGaf''': Recovered transcripts of ''Halo: Reach'' live action trailers and marketing material]</ref> | *On August 17, 2010, a page with transcripts of the campaign's videos and other material was leaked, but taken down within hours.<ref>[http://www.neogaf.com/forum/showpost.php?p=22857415&postcount=163 '''NeoGaf''': Recovered transcripts of ''Halo: Reach'' live action trailers and marketing material]</ref> | ||
*[[Ghosts of Reach]], a Halo 2 song, plays on the background music of rememberreach.com. | *[[Ghosts of Reach]], a Halo 2 song, plays on the background music of rememberreach.com. | ||
==References== | |||
{{Reflist}} | |||
==Sources== | ==Sources== | ||
{{Ref/Sources}} | |||
==External links== | ==External links== | ||