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{{Quote|Iris | {{Quote|Iris is a viral campaign designed to take gamers on an incredible journey through the Halo Universe. Led by an 'unknown' hand, users are to discover bits of previously unknown information about the Halos, the Flood, the Forerunners, and the true origins behind the Halo trilogy.|[[Microsoft]] Spokesperson}} | ||
'''Iris''' was a ''[[Halo 3]]'' viral marketing and public relations campaign. It was designed to give people more information on how the great conflict behind how the ''Halo'' franchise all began, as it builds up to the climactic conclusion of the series on September 25, 2007, the release date of ''[[Halo 3]]''. | '''Iris''' was a ''[[Halo 3]]'' viral marketing and public relations campaign. It was designed to give people more information on how the great conflict behind how the ''Halo'' franchise all began, as it builds up to the climactic conclusion of the series on September 25, 2007, the release date of ''[[Halo 3]]''. | ||