Superintendent viral campaign: Difference between revisions

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{{era|H3R}}
{{Status|RealWorld}}
{{Ratings}}
{{Center|''Were you looking for the [[Superintendent]], New Mombasa's Urban AI?''}}
<center>''Were you looking for the [[Superintendent (Construct)|Superintendent]], New Mombasa's Urban A.I.?''</center>
[[File:Superintendant.svg|thumb|250px|Keep It Clean]]
[[File:Superintendant.svg|right|thumb|250px|Keep It Clean]]
'''The Superintendent''' is the name of a viral campaign centered around [[Superintendent (Construct)|the AI of the same name]].
'''The Superintendent''' is the name of a viral campaign centered around [[Superintendent (Construct)|the AI of the same name]].


==Description==
==Description==
The Superintendent is [[New Mombasa]]'s urban infrastructure [[AI]] who currently "owns" multiple [[Bungie]]-created profiles on [[Bungie.net]]. The profiles' names resemble [[seven]] vertical bars - <code>|||||||</code>- but by viewing the names a serif font, it becomes apparent that the names are written from capital Is and lowercase Ls. The Superintendent appears in a green box and has green text, the only such profile on Bungie.net known to date.
The Superintendent is [[New Mombasa]]'s urban infrastructure [[Artificial intelligence|AI]] who currently "owns" multiple [[Bungie]]-created profiles on [[Bungie.net]]. The profiles' names resemble [[seven]] vertical bars - <code>|||||||</code>- but by viewing the names a serif font, it becomes apparent that the names are written from capital Is and lowercase Ls. The Superintendent appears in a green box and has green text, the only such profile on Bungie.net known to date.


==History==
==History==
===Origin of The Superintendent===
===Origin of The Superintendent===
The Superintendent made its first appearance on Bungie.net on the 29<sup>th</sup> of May 2008 at 5:44 PM PDT.{{Citation needed}} Since then, the Superintendent has been making regular posts. The Superintendent's messages are normally brief, always in caps lock, and usually inform forum goers to ''"KEEP IT CLEAN!"''. The Superintendent's signature also says "Keep it clean!", but in lower case.
The Superintendent made its first appearance on Bungie.net on the 29th of May 2008 at 5:44 PM PDT.{{Citation needed}} Since then, the Superintendent has been making regular posts. The Superintendent's messages are normally brief, always in caps lock, and usually inform forum goers to ''"KEEP IT CLEAN!"''. The Superintendent's signature also says "Keep it clean!", but in lower case.


===Multiple Superintendents===
===Multiple Superintendents===
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===Contact===
===Contact===
On the 18<sup>th</sup> of June, 2008 at 9:52 Am PDT, the Superintendent, posted in the [http://www.bungie.net/Forums/posts.aspx?postID=21481630&postRepeater1-p=33#22250186 Superintendent Discussion thread] by station "PLEASE REMAIN CALM!".  Duardo, attempting to contact the SI, replied with ''"Why? Is there something wrong?"'' at 10:58 AM PDT. Duardo then sent the same thing via PM to the SI. At 11:10 AM PDT, IIIIIII replied to Duardo via PM with "[[:File:SuperintendentResponse.jpg|IN CASE OF FIRE, USE STAIRS"]].
On the 18th of June, 2008 at 9:52 Am PDT, the Superintendent, posted in the [http://halo.bungie.net/Forums/posts.aspx?postID=21481630&postRepeater1-p=33#22250186 Superintendent Discussion thread] by station "PLEASE REMAIN CALM!".  Duardo, attempting to contact the SI, replied with ''"Why? Is there something wrong?"'' at 10:58 AM PDT. Duardo then sent the same thing via PM to the SI. At 11:10 AM PDT, IIIIIII replied to Duardo via PM with "[[:File:SuperintendentResponse.jpg|IN CASE OF FIRE, USE STAIRS"]].


===Cancellation and Reappearance===
===Cancellation and Reappearance===
At 7:00 PM, Pacific Time, Bungie fans were disappointed to hear the bad news [http://www.bungie.net/images/News/BungieBlog/Reboot_Letter.jpg delivered] by Bungie's President, [[Harold Ryan]], that Bungie's publisher, Microsoft, delayed what would have been an announcement during the week of E3. The message, which replaced the SI homepage until late in the morning of July 16.
At 7:00 PM, Pacific Time, Bungie fans were disappointed to hear the bad news [http://halo.bungie.net/images/News/BungieBlog/Reboot_Letter.jpg delivered] by Bungie's President, [[Harold Ryan]], that Bungie's publisher, Microsoft, delayed what would have been an announcement during the week of E3. The message, which replaced the SI homepage until late in the morning of July 16.


In September 2008, the Superintendent would return, posting two News Stories to Bungie.net. Both stories showed transcripts of conversations between characters, including [[Dare|Captain Dare]] from ''Halo 3: ODST's'' plot, and the Superintendent itself. Both stories were posted at [[7|7:07]] PM PDT. The conversations both appear to have taken place during the [[Battle of Mombasa]].
In September 2008, the Superintendent would return, posting two News Stories to Bungie.net. Both stories showed transcripts of conversations between characters, including [[Dare|Captain Dare]] from ''Halo 3: ODST's'' plot, and the Superintendent itself. Both stories were posted at [[Seven|7:07]] PM PDT. The conversations both appear to have taken place during the [[Battle of Mombasa]].


On the 24th of September, 2008 at 07:07 PDT, Bungie.net was updated with a new introduction, similar to the one from the first appearance, which counts down to 12 hours. When the countdown reached zero the [[Keep It Clean (Trailer)|Keep It Clean]] teaser trailer was released, a trailer whose events were shown from the Superintendent's point of view.
==Fiction drops==
===KEEP IT CLEAN===
===KEEP IT CLEAN===
On the 19<sup>th</sup> of September, 2008 at 7:07PM PDT, a News Story entitled "KEEP IT CLEAN"<ref>[http://www.bungie.net/News/content.aspx?type=topnews&cid=15526 '''Bungie.net:''' ''KEEP IT CLEAN'']</ref> was posted on Bungie.net. It was posted by "IIIIlll" -- otherwise known as the [[Superintendent (Construct)|Superintendent]]. The contents of the news story, which have been reproduced below, appear to be a conversation between the Superintendent and [[Veronica Dare|an unnamed duty officer]] from the [[Office of Naval Intelligence]].
On the 19th of September, 2008 at 7:07PM PDT, a News Story entitled "KEEP IT CLEAN"<ref>[http://halo.bungie.net/News/content.aspx?type=topnews&cid=15526 '''Bungie.net:''' ''KEEP IT CLEAN'']</ref> was posted on Bungie.net. It was posted by "IIIIlll"—otherwise known as the [[Superintendent (Construct)|Superintendent]]. The contents of the news story, which have been reproduced below, appear to be a conversation between the Superintendent and [[Veronica Dare|an unnamed duty officer]] from the [[Office of Naval Intelligence]].


The contents of the news story have been reproduced below.
The contents of the news story have been reproduced below.
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===PARDON OUR DUST===
===PARDON OUR DUST===
On the 22<sup>nd</sup> of September, 2008 at 7:07 PDT, the Superintendent posted another News Story entitled "PARDON OUR DUST".<ref>[http://www.bungie.net/News/content.aspx?type=topnews&cid=15547 '''Bungie.net:''' ''PARDON OUR DUST'']</ref> The following was posted in the story and is a communications exchange between an unnamed UNSC [[Admiral]] and Captain Dare. The News Story's title, taken from one of the Superintendent's ''"catchphrases"'', would later be [[:File:Pardon Our Dust.jpg|referenced]] in the Halo 3: ODST trailer.
On the 22nd of September, 2008 at 7:07 PDT, the Superintendent posted another News Story entitled "PARDON OUR DUST".<ref>[http://halo.bungie.net/News/content.aspx?type=topnews&cid=15547 '''Bungie.net:''' ''PARDON OUR DUST'']</ref> The following was posted in the story and is a communications exchange between an unnamed UNSC [[Admiral]] and Captain Dare. The News Story's title, taken from one of the Superintendent's ''"catchphrases"'', would later be [[:File:Pardon Our Dust.jpg|referenced]] in the Halo 3: ODST trailer.


<!-- Contents of the news article. -->
<!-- Contents of the news article. -->
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</pre>
</pre>
<!-- End of the news article. -->
<!-- End of the news article. -->
On the 24<sup>th</sup> of September, 2008 at 07:07 PDT, Bungie.net was updated with a new introduction, similar to the one from the first appearance, which counts down to 12 hours. When the countdown reached zero the [[Keep It Clean (Trailer)|Keep It Clean]] teaser trailer was released, a trailer whose events were shown from the Superintendent's point of view.


==Appearances==
==Appearances==
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*As a sticker on [[Joseph Staten]]'s cell phone.
*As a sticker on [[Joseph Staten]]'s cell phone.
*The Bungie logo at the top of the Bungie.net homepage occasionally flickers the Superintendent for a fraction of a second.
*The Bungie logo at the top of the Bungie.net homepage occasionally flickers the Superintendent for a fraction of a second.
*In the "G-Phoria GOTY Acceptance Speech" video and the "Thank You, Edge" video .<ref>[http://www.bungie.net/News/Media.aspx?age_verify=1 '''Bungie.net:''' ''The G-Phoria GOTY Acceptance Speech'']</ref>
*In the "G-Phoria GOTY Acceptance Speech" video and the "Thank You, Edge" video .<ref>[http://halo.bungie.net/News/Media.aspx?age_verify=1 '''Bungie.net:''' ''The G-Phoria GOTY Acceptance Speech'']</ref>


==Trivia==
==Trivia==
*During April Fools 2009, a large image of the Superintendent appeared on a map showing all online players; it was placed over the continents of Africa and Europe.
*During April Fools 2009, a large image of the Superintendent appeared on a map showing all online players; it was placed over the continents of Africa and Europe.
*On July 3, 2008, Bungie issued a contest called ''"Recon Road Trip"'' where an anonymous Bungie employee wearing a Superintendent T-shirt in public may be found. The person who finds this employee will be issued [[Recon Armor]] if they have their copy of ''Halo 3''.<ref>[http://www.bungie.net/News/content.aspx?cid=14575 '''Bungie.net:''' ''Recon Road Trip 2008'']</ref>
*On July 3, 2008, Bungie issued a contest called ''"Recon Road Trip"'' where an anonymous Bungie employee wearing a Superintendent T-shirt in public may be found. The person who finds this employee will be issued [[Recon Armor]] if they have their copy of ''Halo 3''.<ref>[http://halo.bungie.net/News/content.aspx?cid=14575 '''Bungie.net:''' ''Recon Road Trip 2008'']</ref>


==Gallery==
==Gallery==
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==Sources==
==Sources==
<references/>
{{Ref/Sources}}


==Related Pages==
==Related links==
===Internal===
===Internal===
*[[Halo 3: ODST]]
*[[Halo 3: ODST]]
*[[Superintendent (Construct)]]
*[[Superintendent]]
 
===External===
*[http://halo.bungie.net/Forums/posts.aspx?postID=23367743 Bungie.net Superintendent Discussion]
*[http://halo.bungie.net/fanclub/superintendent/Group/GroupHome.aspx Superintendent Group]


===External links===
{{Navbox/Media/ShortStories}}
*[http://www.bungie.net/Forums/posts.aspx?postID=23367743 Bungie.net Superintendent Discussion]
*[http://www.bungie.net/fanclub/superintendent/Group/GroupHome.aspx Superintendent Group]
[[Category:Halo 3: ODST]]
[[Category:Halo 3: ODST]]
[[Category:Promotional Material]]
[[Category:Promotional material]]
[[Category:Canon]]