| 42 Entertainment | |
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| Company information | |
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Date founded: |
2003 |
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Leader(s): |
Susan Bonds |
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Headquarters: |
Burbank, California, USA |
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Website: |
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| Development information | |
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Halo titles developed: |
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42 Entertainment (previously rendered as 4orty2wo Entertainment) is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing wide-spread user involvement in the campaigns.
I Love BeesEdit
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.