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Believe

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"A hero is more than a person, a hero is a belief. A belief that, against impossible odds, the world can be saved—and that the world is still worth saving. Heroes inspire that belief in us. They renew our faith and give us that most precious of all gifts—hope. The world needs heroes. That's why, when a true hero arrives, the world will honor him."
— Xbox.com introduction of "Believe".

Believe is a Microsoft marketing campaign for Halo 3 produced by New Deal Studios. It features the word "Believe" as a tagline, and appears to be honoring the legacy of SPARTAN-117, citing him as a hero of the United Nations Space Command whose brave actions inspired other servicemen during the Human-Covenant War.

It includes handouts, live-action TV commercials, magazine page advertisements, and Xbox live marketplace ads.

Media

Websites

(Note the Websites are defunct now. Anything that can be found is either on its relevant page or on this page)

  • Diorama - An interactive flash movie, a part of the Believe campaign for Halo 3. It is a fly through of the John-117 Monument, and was be viewed at the Halo 3 website.
  • On Xbox.com, there was a collection of photographs from war photographer Jake Courage titled "Shooting a Hero".[1]

Trailers

  • Testimonials - These were a set of 4 videos showcasing veterans of the Human-Covenant war reminiscing over the Second Battle of New Mombasa.
    • Museum - A live-action TV commercial featuring Retired Major Pawel Czernek, a UNSC veteran that fought in the Battle of New Mombasa alongside SPARTAN-117, reminiscing of his memories of the inspiring hero.
    • Hunted - A live-action TV commercial.
    • Enemy Weapon - A live-action TV commercial.
    • Gravesite - A live-action TV commercial that explores the battleground and talks of Spartan 117's "death".
  • Diorama - There were two videos made focusing on the Diorama itself.

Events

  • Believe - A pamphlet distributed at the Project Revolution musical festival, featuring in-universe musical presentation of the UNSC Symphony Orchestra.
  • Believe Plaques - Plaques were displayed in several locations. The dates on some of these plaques are canonically incorrect, describing Human-Covenant War events involving John-117 happening in mid-2553 and later, despite the fact that the war had ended and John was Missing In Action by that time.
  • Art Galleries - Several photographs were shown in art galleries in the UK that were photos by Jake Courage.

Trivia

Production notes

  • The creators of the campaign were not informed of the story of Halo 3,[citation needed] leading to multiple inconsistencies with the narrative depicted in Believe and the game's story. However, according to Jeff Easterling on September 9, 2018 it was canon "for now".[4]
  • Stan Winston Studio was responsible for the diorama featured in the Halo 3 Believe ads.[citation needed]
  • The melody that was used in the Believe commercials was created by Polish pianist Frédéric Chopin and is called "Preludes #15, Raindrop".

References

  • In the Halo 3: ODST campaign levels Mombasa Streets and Tayari Plaza, there are several graffiti where the player can read BELIEVE, a reference to the Halo 3 marketing campaign.
    • There is one particular area in Mombasa Streets though that has 117 in bullet holes next one of the BELIEVE graffiti.
  • A new trailer released for the game Serious Sam HD entitled "Seriously Believe" is an obvious tribute or parody to the Believe campaign, utilizing a selection of frozen in-game views in place of the models, a similar track, and a black screen at the end with the words "Seriously Believe" appearing, very similar to the original "Believe" trailer.

Gallery

Normal Gallery

Jack Courage site

Plaques

Sources

See also