Joyride Studios

Joyride Studios is a company that produces action figures. It has been in business for over fifty-five years and has produced a wide array of collectors items, ranging from James Bond cars to Mech Warrior and Battlestar Galactica feature action figures.

In 2003, Joyride Studios linked up with Bungie Studios to create several Halo themed action figures for Halo: Combat Evolved. Its original three figures; Master Chief v1, Cortana, and Warthog v1 were instant successes, both on E-Bay and in video game stores. Their success prompted more developments. In all, five series with twenty-nine different action figures were released. In addition, seven more "exclusive" figures were released in select stores at select times. The lack of availability caused some of these figures to go up in price, sometimes into thousands of dollars.

For Halo 2, Joyride has produced eight series with forty-one total action figures. In addition, twenty-two exclusives have been made. The releases of the figures coincided with release of details about the game, as a Master Chief figure featuring two guns was released shortly after the Dual Wielding feature was announced, and the Brute action figure became available only after the Brute's role in the game was revealed.

In one of the Halo 3 FAQs, Frank O'Connor stated that it is "safe to assume" that Bungie and Joyride Studios will work together again to develop action figures for Halo 3. However, an article on Figures.com stated that "JoyRide/RC2 announced at Toy Fair that their multi-year Halo: Combat Evolved and Halo 2 video game toy license contract had expired and that there were no new plans to renew." This company was eventually replaced by McFarlane Toys in the production of Halo 3 Action Figures.

The company has gone out of business, and their old website redirects to the Johnny Lightning website.

Related Links

 * Official Homepage
 * Action Figures