Hunt the Truth

V9D2HzbT9Pc "What seems like the end, is only the beginning."

- Tagline

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians, hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Monday, March 23, 2015 at 1:00am UTC, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Giraud states that the site will be updated weekly with new episodes.

Trivia

 * With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown above.
 * Supposed source coding for Hunt the Truth describes the site as "[a series investigating] the story behind Halo 5’s Master Chief [...] A serial podcast with episodes leading up to E3." This has not yet been officially confirmed.
 * According to this source coding, Benjamin Giraud is voiced by Keegan-Michael Key, of the show Key & Peele.