Hunt the Truth

V9D2HzbT9Pc "What seems like the end, is only the beginning."

- Tagline

Hunt the Truth, stylized as HUNT the TRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians. Hosted on the popular microblogging and social networking site, Tumblr, Hunt the Truth ' s mainpage at launch depicted a large-caliber rifle bullet with the word "Traitor" engraved on its side. Hunt the Truth's countdown ended on Sunday, March 22, 2015 at 1:00am UTC. The official hashtag for the campaign is #HUNTtheTRUTH. The story is about journalist Benjamin Giraud's hunt for the truth about the story of Master Chief.

Trivia

 * In each turn of the bullet, several words can be read: Son, Abductee, Victim, Orphan, Recruit, Soldier, Warrior, Ally, Hero, Savior, and Traitor.