Hunt the Truth

Hunt the Truth, stylized as HUNT the TRUTH, is an ongoing marketing campaign for the upcoming release of Halo 5: Guardians. Hosted on the popular microblogging and social networking site, Tumblr, Hunt the Truth ' s mainpage at launch depicted a large-caliber rifle bullet with the word "Traitor" engraved on its side. Hunt the Truth's countdown will end on Sunday, March 22, 2015 at 1:00am UTC. The official hashtag for the campaign is #HUNTtheTRUTH.