Hunt the Truth

V9D2HzbT9Pc "What seems like the end, is only the beginning."

- Tagline

Hunt the Truth, stylized as HUNT the TRUTH or the hashtag #HUNTtheTRUTH, is an ongoing marketing campaign made by Ayzenberg Group for the upcoming release of Halo 5: Guardians, hosted on the popular microblogging and social networking site Tumblr. After a countdown ending on Sunday, March 22, 2015 at 6:00PM PST, the site displayed the "Halo 5 Bullet" trailer, as well as acting as the front page of journalist Benjamin Giraud's hunt for the truth about the story of Master Chief. Over the course of Season 1, Giraud updated the site weekly with his "part docu-diary, part audio archive" until E3 2015 in June 14th, 2015. Season 2 will begin sometime in September, 2015.

Season 1
Hut the truth Season 1 started on March 22, 2015 and finished on June 14. It details the Journey Benjamin Giraud did to discover the truth on the Master Chief.

Live-action trailers

 * "There are 2 sides to every story. "

Two live-action trailers were released on Sunday, March 29th, 2015 as part of the marketing campaign.

Halo 5: Guardians cover art puzzle
OUdh9kZhFtQ Between Saturday, April 25 and Tuesday, April 28, 2015 Halo fans from around the world searched for 117 pieces of an image. These pieces of the image were found in emails from Microsoft, Twitch, YouTube videos, and Xbox.com before the puzzle was completed revealing the final Halo 5: Guardians cover art. Coincidentally, Rob Semsey, senior communications manager for the Halo franchise, claimed that the puzzle was completed at 1:17 pm PST. Shortly after the puzzle's completion an animated version of the poster was uploaded to YouTube featuring some of the Halo 5: Guardians soundtrack.

Hunt the Signal
Hunt the Signal was an ARG related to Hunt the Truth in which teams of four competed on order to have characters in Halo 5: Guardians be created in their likeness.

Hunt the Master Chief
From Friday, May 15 to Sunday, June 14, 2015, a competition was held in Italy. Competitors had to fill in a registration form, and quickly answer five questions. The fastest eight competitors competed in a game of laser tag on June 28, 2015 for a copy of the Halo 5: Guardians Limited Collector's Edition.

Voice cast

 * Keegan Michael-Key as Benjamin Giraud
 * Cobie Smulders as Petra Janecek
 * Phil LaMarr as Simon Kensington (aka "Deon Govender"), Thomas Wu, and Ray Kurzig
 * Tara Strong as Ellie Bloom
 * Jennifer Hale as Gabriella Dvørak
 * Kumail Nanjiani as Mshak Moradi
 * Troy Baker as Anthony Petrosky
 * Jerry Trainor as Michael Sullivan
 * Steve Blum as Paul Gustivson (aka "Jakob Walker")
 * Stacy Keach as Franklin Mendez
 * Janina Gavankar as FERO
 * Laura Bailey as Katrina
 * Mark Rolston as Andrew Del Rio
 * Travis Willingham as Charles Kesler

Trivia

 * With each successive turn, the bullet reads: SON, ABDUCTEE, VICTIM, ORPHAN, RECRUIT, SOLDIER, WARRIOR, ALLY, HERO, SAVIOR, TRAITOR. An image of this is shown below.
 * Hunt the Truth establishes that Halo 2's cover art is actually an in-universe photograph captured and edited by Giraud.
 * The circular symbols at the top of the Death Record are actually a modified form of Circular Gallifreyan from the British television show Doctor Who.
 * Giraud's "Notice of Violation" features a QR code. When scanned, the code redirects the user to the Hunt the Truth Tumblr page.
 * The officer who authorized the "Notice of Violation" ticket is a reference to Frank O'Connor, with both people sharing the same last name.
 * Originally the Blog Post "The Twins" image had a typo "Background Nose". This was corrected a couple hours later to "Background Noise".
 * On April 24, 2015, four popular Halo YouTubers - Halo Follower, ReadyUpLive, ChiefCanuck, and Halo Canon - uploaded a video detailing that community members would have the option to record their voice to be used in an episode of Hunt the Truth. The deadline was April 27, 2015. The voice clips appeared in Episode 6.